Influencer Marketing Manager

The Somerset Inn

. Own a portfolio of e-commerce brands on TikTok Shop .

Posted 4/21/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own a portfolio of e-commerce brands on TikTok Shop
Act as the main point of contact while leading strategy, performance and delivery
Build clear, commercially grounded TikTok Shop growth plans
Translate business goals into weekly and monthly trading actions
Own trading calendars aligned to promotions, launches and key retail moments
Lead product merchandising strategy across product selection, bundling, pricing, promotions and incentives
Continuously optimise AOV, conversion rate and GMV
Identify underperforming SKUs and opportunities to scale winners
Own the influencer and affiliate strategy for your client portfolio
Define how affiliates are used to drive GMV
Work closely with creators to set creator priorities, shape product focus, align offers and incentives
Build and refine creator trading strategies around deal-led moments, always-on content, live and campaign support
Analyse affiliate performance and continuously optimise output
Ensure affiliate activity aligns with overall trading and margin goals
Monitor daily, weekly and monthly performance metrics
Lead performance reviews with clients, backed by clear insights and actions
Forecast GMV and trading performance
Use data over opinions to inform decisions
Fast-paced, high-ownership environment
Minimal bureaucracy, maximum accountability
You’re expected to challenge, suggest, optimise and lead
This is a role for someone who enjoys responsibility and impact

Requirements

What you’ll need

Proven experience in influencer marketing for ecommerce brands
Strong understanding of influencer marketing campaigns
Gifted strategies not just paid collaborations
Ownership of a brand P&L for influencer marketing
Comfortable working with performance data and GMV targets
Commercially minded and confident making decisions
Strong communication skills with both internal teams and clients
Experience with TikTok Shop, marketplaces or social commerce (Desirable)
Background in beauty, fashion, lifestyle or FMCG e-commerce (Desirable)

Benefits

Comp & perks

Competitive salary, benchmarked to experience and performance
Performance-related bonus / commission aligned to commercial impact
28 days holiday + bank holidays
Hybrid working with offices in London and Manchester
Flexible working hours – we care about output, not clock-watching
Clear progression paths with responsibility early
Regular performance reviews focused on development and impact
Direct exposure to high-growth brands across the UK, US and EU
Opportunity to work at the cutting edge of TikTok Shop and social commerce
Company pension scheme
Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
Team socials and events throughout the year
Staff discounts across our brands and partners

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketinge-commerceperformance data analysistrading performance forecastingproduct merchandising strategyconversion rate optimizationaverage order value (AOV) optimizationgross merchandise volume (GMV) managementaffiliate marketing strategycampaign performance analysis

Soft Skills

strategic thinkingcommunicationownershipdecision makingresponsibilityaccountabilitycollaborationoptimisationleadershipcreativity