Public Relations Officer

The Salvation Army in Canada

Public Relations Officer developing strategic communications and media relations initiatives for The Salvation Army. Ensuring consistent messaging and brand integrity while engaging with community partners.

Posted 7/22/2026full-timeEdmonton • 🇨🇦 CanadaMid-LevelSenior💰 CA$63,754 - CA$79,698 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic communications, media relations, and community engagement, with a strong focus on content creation for various digital and traditional platforms. Proven ability to build relationships with stakeholders and manage projects effectively.

Highest-signal resume keywords

Bachelor's Degree In CommunicationsPublic Relations ExperienceContent Development For Digital PlatformsMedia Relations SkillsProject Management Abilities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Public RelationsCommunicationsMarketingFundraisingContent CreationEditingDigital MediaSocial Media ManagementStakeholder EngagementOrganizational Skills

Soft Skills

Written CommunicationVerbal CommunicationAttention To Detail

Tools & Technologies

Microsoft Office SuiteSocial Media Management Tools

Industry Keywords

Community EngagementCrisis CommunicationsMedia RelationsPublic AffairsOutreach

About the role

Key responsibilities & impact

Developing and delivering strategic communications, media relations, community engagement, and public affairs initiatives
Supporting regional campaigns, events, crisis communications, fundraising initiatives, and community partnerships
Building and maintaining positive relationships with media outlets, community partners, donors, and stakeholders
Creating engaging content for social media, newsletters, websites, videos, and other communication channels
Monitoring communication performance and providing recommendations to strengthen outreach and public awareness efforts

Requirements

What you’ll need

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field
Minimum 3 years of experience in public relations, communications, marketing, fundraising, or a related field
Exceptional written, editing, and verbal communication skills with strong attention to detail
Experience developing content for digital platforms, social media, websites, and traditional media channels
Strong media relations and stakeholder engagement skills
Excellent project management and organizational abilities
Proficiency in Microsoft Office Suite and familiarity with social media management and communications tools
Valid driver's license and ability to travel occasionally within the region as required

Benefits

Comp & perks

Health and dental benefits
Paid vacation and sick time
RRSP’s
Opportunities for professional development and skills expansion