Sales Executive – Advertising

The Sales Factory

Sales Executive leading direct and agency client relationships across digital, print, and integrated media. Responsible for generating new business and deepening existing client relationships for advertising revenue.

Posted 4/24/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$80,000 - CA$90,000 per yearWebsite

Tech Stack

Tools & technologies

PMP

About the role

Key responsibilities & impact

Own a defined book of business and pipeline, driving new logo acquisition and growing revenue within existing advertiser accounts
Develop and execute account plans for mid-market and enterprise brands and agency holding group partners
Build strong relationships across the buying committee — brand, media, performance, and procurement stakeholders
Lead consultative discovery to understand client marketing objectives, audience strategies, and measurement priorities
Craft and present tailored advertising proposals — including custom integrations, programmatic packages, and sponsorships — aligned to client goals
Translate audience insights, reach metrics, and attribution data into compelling sales narratives
Negotiate deals and close agreements with discipline, managing pricing, added value, and make-goods within defined parameters
Collaborate with internal teams — editorial, marketing, ad ops, and analytics — to deliver against campaign commitments and renewal targets
Manage pipeline accurately in CRM and provide reliable revenue forecasts to sales leadership
Represent the brand at industry events, upfronts, and client entertainment as needed

Requirements

What you’ll need

3–6+ years of advertising or media sales experience in a quota-carrying, client-facing role
Track record of selling to both direct brand clients and media/creative agencies in the GTA market
Demonstrated ability to manage a full sales cycle — from prospecting and discovery through proposal, negotiation, and close
Strong understanding of digital advertising products: display, video, native, programmatic, social, and email/newsletter sponsorships
Ability to use audience and performance data to build compelling, insight-led presentations
Experience working with multi-stakeholder clients, including procurement and senior marketing leadership
Proficient with CRM tools (Salesforce, HubSpot, or equivalent) and comfortable with pipeline reporting
GTA-based with an established network of local agency and brand contacts
Experience selling branded content, sponsorships, or integrated packages beyond standard display units
Familiarity with programmatic advertising, private marketplace (PMP) deals, or data targeting products
Background in a media category experiencing audience or format evolution (digital publishing, streaming, OOH, podcast, or emerging channels)
Experience using media planning tools (e.g., Comscore, Nielsen, Similar Web) to support client presentations
Comfort pitching C-suite and VP-level marketing stakeholders at major Canadian brands.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account The Sales Factory Website LinkedIn All Job Openings 51 - 200 employees 🤝 B2B B2B
Marketing The Sales Factory is a leading B2B lead generation agency that focuses on data-led sales strategies to help businesses achieve their revenue goals faster. They specialize in supporting both small startups and large enterprises by generating more sales opportunities at any business stage, from discovery to market expansion. With tailored business sales solutions and expert guidance, they assist organizations in overcoming challenges related to sales team recruitment, capacity management, and resource allocation. The Sales Factory offers custom solutions that seamlessly integrate into existing operations, utilizing cutting-edge technology and data-driven insights to optimize long-term success. Their services include target audience identification, message crafting, market engagement process design, and strategic go-to-market planning, making them a trusted partner for B2B sales growth across various industries. Sales Executive – Advertising 🔥 28 minutes ago 🏢🏡 Toronto – Hybrid 💵 $80k - $90k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🧑‍💼 Account Executive Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own a defined book of business and pipeline, driving new logo acquisition and growing revenue within existing advertiser accounts
Develop and execute account plans for mid-market and enterprise brands and agency holding group partners
Build strong relationships across the buying committee — brand, media, performance, and procurement stakeholders
Lead consultative discovery to understand client marketing objectives, audience strategies, and measurement priorities
Craft and present tailored advertising proposals — including custom integrations, programmatic packages, and sponsorships — aligned to client goals
Translate audience insights, reach metrics, and attribution data into compelling sales narratives
Negotiate deals and close agreements with discipline, managing pricing, added value, and make-goods within defined parameters
Collaborate with internal teams — editorial, marketing, ad ops, and analytics — to deliver against campaign commitments and renewal targets
Manage pipeline accurately in CRM and provide reliable revenue forecasts to sales leadership
Represent the brand at industry events, upfronts, and client entertainment as needed 🎯 Requirements
3–6+ years of advertising or media sales experience in a quota-carrying, client-facing role
Track record of selling to both direct brand clients and media/creative agencies in the GTA market
Demonstrated ability to manage a full sales cycle — from prospecting and discovery through proposal, negotiation, and close
Strong understanding of digital advertising products: display, video, native, programmatic, social, and email/newsletter sponsorships
Ability to use audience and performance data to build compelling, insight-led presentations
Experience working with multi-stakeholder clients, including procurement and senior marketing leadership
Proficient with CRM tools (Salesforce, HubSpot, or equivalent) and comfortable with pipeline reporting
GTA-based with an established network of local agency and brand contacts
Experience selling branded content, sponsorships, or integrated packages beyond standard display units
Familiarity with programmatic advertising, private marketplace (PMP) deals, or data targeting products
Background in a media category experiencing audience or format evolution (digital publishing, streaming, OOH, podcast, or emerging channels)
Experience using media planning tools (e.g., Comscore, Nielsen, Similar Web) to support client presentations
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Hard Skills & Tools

advertising salesmedia salessales cycle managementdigital advertising productsprogrammatic advertisingdata targetingaudience insightsnegotiationpipeline managementpresentation skills

Soft Skills

relationship buildingconsultative sellingcollaborationcommunicationclient-facingstrategic thinkinginsight-led presentationproblem-solvingadaptabilitynetworking