Senior Commercial Planning Manager
The RealReal
full-time
Posted on:
Location Type: Remote
Location: New York • United States
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Salary
💰 $135,000 - $165,000 per year
Job Level
About the role
- Drive Commercial Planning, alignment across departments and channels, and execution across commercial campaigns in close partnership with Merchandising, Marketing and Creative
- Own the end-to-end Commercial Calendar; build, align and execute the campaign calendar including tentpole events (eg. Black Friday-Cyber Monday, Gift Guides, TRR-exclusive moments etc.)
- Identify and prioritize high impact opportunities to drive traffic, conversion and AOV
- Leverage recaps, research and insights to shape campaign strategy and develop best-practices
- Act as the bridge between Merchandising, Creative and Marketing–from briefing through delivery and optimization–ensuring campaigns drive demand and consignor engagement
- Steer omnichannel strategy development across Site, Social, Paid, Email and Retail to deliver seamless launch strategies; establish clear KPIs and success metrics for all campaigns
- Lead the development of holistic campaign briefs that outline objectives, success criteria and a strategic framework for internal and external partners to deliver against
- Ensure consistency and clarity of content and messaging across channels while optimizing for performance and customer engagement
- Own campaign hindsighting, synthesizing cross-channel learnings and gathering competitive insights to drive innovation, testing and evolution of the commercial plan
- Spearhead special projects, pilots or partnerships that support commercial goals and/or drive category growth and require cross-departmental alignment and organization
- Manage key timelines, workflows and program execution with internal teams and external partners to deliver bar-raising work on time and on target
Requirements
- 8+ years of experience in commercial planning, integrated marketing or category marketing at a leading ecommerce or omnichannel retailer
- Proven success driving engagement and GMV through cross-channel campaigns, integrated content and data-driven storytelling
- Expert collaborator–adept at partnering with Merchandising, Marketing, Brand/Creative and Retail to build cohesive, high-impact campaigns
- Strategic and operational–able to distill strategic goals into an actionable campaign calendar and execute with precision across complex timelines
- Excellent communicator and presenter–able to influence and engage stakeholders across levels
- Demonstrable marketing fluency and analytical abilities, adept at translating insights into effective, measurable cross-channel programs
- Passionate about luxury, fashion and recommerce with an instinct for trend and customer insights.
Benefits
- Employee Stock Purchase Plan
- 401K with Company Match
- Medical, Dental & Vision Insurance
- Paid Parental Leave
- 9 Paid Company Holidays
- Flexible Time Off (With Manager Approval)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
commercial planningintegrated marketingcategory marketingdata-driven storytellingcampaign strategyKPI developmentcampaign executioncross-channel marketingperformance optimizationcompetitive analysis
Soft Skills
collaborationstrategic thinkingoperational executioncommunicationpresentation skillsinfluencingengagementanalytical abilitiescustomer insightstrend awareness