Senior Manager, K-12 Marketing

The Princeton Review

full-time

Posted on: 3/26/2026

Location Type: Remote

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💰 $82,000 - $125,000 per year

About the role

Develop and lead the company’s K–12 marketing strategy for High Dosage and On Demand tutoring
Collaborate with key stakeholders across Sales, Customer Success, and Product Development
Own planning, execution, and reporting for K–12 marketing initiatives designed to generate leads
Research K–12 market trends, buyer needs, customer behavior, and competitive dynamics
Track and analyze data to evaluate the effectiveness of K-12 marketing campaigns
Collaborate with Marketing team to build integrated, data-driven campaigns
Develop targeted outreach strategies and content in partnership with Content Marketing
Lead the strategic approach for K–12 conferences and trade shows annually

Bachelor’s degree
5+ years of relevant professional experience in K–12 education or ed tech marketing
Strong track record of developing and executing high-impact campaigns
Knowledge of the K–12 landscape, including district priorities, market trends, and the needs of educators, administrators, and students
Skilled at building efficient processes that strengthen marketing operations and improve campaign performance
Excellent communicator and storyteller, able to craft compelling, audience-specific content that resonates with K–12 stakeholders

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

K–12 marketing strategydata analysiscampaign executionlead generationcontent marketingoutreach strategiesmarket researchreporting

Soft Skills

communicationstorytellingcollaborationprocess improvementstrategic thinking

Certifications

Bachelor’s degree