The Potato Page

US Trade Marketing Manager

The Potato Page

full-time

Posted on:

Location Type: Hybrid

Location: Stamford • Connecticut • United States

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About the role

  • - Lead and deliver Big Potato’s US retail marketing activity, with a focus on supporting and growing the 6 key retail areas in North America.
  • - Work with the Head of Marketing to drive the strategy, planning and execution of marketing support across 6 key retail areas in North America, ensuring each receives the right level of attention, tailored support and activity throughout the year.
  • - Develop tailored marketing support plans and toolkits for key accounts.
  • - Take ownership of building and maintaining a clear level of support for all North American independent customers, including regular communication and access to key marketing assets, making sure they consistently feel looked after.
  • - Conduct annual retail audits, visiting key stores to assess the retail landscape, understand how Big Potato shows up in-store and identify opportunities for improvement.
  • - Assist in the planning and execution of sales-focused events (e.g. trade shows) to ensure a strong, consistent brand presence.
  • - Use and build our own case studies to help us demonstrate to retailers how we’ve shown up in other accounts / markets.
  • - Track and report on the performance of US retail activations, using insights to shape future plans.
  • - Work alongside the Senior Marketing Manager to lead marketing campaigns from a US point of view across key occasions (such as Summer Travel and Thanksgiving) and priority games – driving the creative vision, planning and execution from start to finish.
  • - Localise and adapt global campaign ideas for the US market, ensuring that messaging, visuals and channels feel native to US players and retailers.
  • - Identify and engage potential US brand partners that align with Big Potato’s values and audience.
  • - Manage the execution of US partnerships, serving as the primary day-to-day contact and overseeing activations from brief through to wrap-up.
  • - Own communication with, and the sending out of games to, board game cafés across the US.
  • - Evaluate partnership success, providing clear insights and recommendations for future collaborations.

Requirements

  • - Degree in Marketing, Business, Communications, or a related field (preferred but not essential).
  • - Experience working with retail marketing, trade shows, or sales support in a consumer-facing industry.
  • - Proven track record in managing marketing campaigns or partnerships within the US market.
  • - Experience coordinating events, stunts, or brand activations.
  • - Comfortable working independently while staying aligned with the broader global marketing strategy.
  • - Excellent communication and relationship-building skills, both internally and externally.
  • - Creative thinker with a knack for spotting trends and developing engaging brand collaborations.
  • - Analytical mindset with experience tracking campaign performance and making data-driven decisions.
  • - Strong project management skills, with the ability to juggle multiple campaigns and deadlines.
  • - Proactive and hands-on approach to problem-solving.
  • - Highly organised, detail-oriented, and results-driven.
  • - Confident and outgoing, with the ability to engage partners, influencers, and key stakeholders.
  • - Location: Based in Stamford (Connecticut) with the ability to work from a central co-working space three days a week.
  • - Travel Requirements: Ability to travel within the US for trade shows, retail audits and brand activations. Potential for occasional international travel.
  • - Right to Work: Must have the legal right to work in the US.
Benefits
  • - 4 day working week - Friday's off
  • - Health Care Plan
  • - Retirement Plan (401k, IRA)
  • - Paid Time Off (Vacation, Sick & Public Holidays)
  • - Games Allowance
  • - $650 holiday fund
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
retail marketingmarketing campaignsevent coordinationdata analysisproject managementbrand activationstrade showsconsumer-facing marketingperformance trackingmarketing strategy
Soft Skills
communication skillsrelationship-buildingcreative thinkinganalytical mindsetproblem-solvingorganizational skillsdetail-orientedresults-drivenindependent workproactive approach
Certifications
degree in Marketingdegree in Businessdegree in Communications