The Orchard

College Marketing Representative

The Orchard

part-time

Posted on:

Location Type: Remote

Location: Tennessee • United States

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About the role

  • Organically create awareness of The Orchard’s artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, and interviews
  • Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists
  • Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus*
  • Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
  • Research & attend local and campus events that will best facilitate the promotion of our artists*
  • Attend our artists' shows to hand out promotional tools and get feedback from fans*
  • Submit a detailed report on your marketing successes and initiatives for each campaign you run

Requirements

  • You are an Undergraduate Student currently enrolled in a 4 year university in Atlanta with a minimum of 2 years left prior to graduation
  • You are able to manage your own hours and be accountable for the work assigned to you
  • You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
  • You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, Twitter, Facebook
  • You have availability of 20 hours per week
  • You’re well-written, well-spoken, a team player, and an excellent communicator
  • You have transportation methods and live within 30 minutes of Atlanta
  • You have a flexible schedule for team conference calls and tour coverage
Benefits
  • You will gain real world music industry experience that will be a great addition to your resume
  • You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews
  • You’ll have access to inside information that will improve your marketing outreach
  • You’ll receive free ticket(s) into our artists’ shows & possible meet and greet passes*
  • You’ll build valuable relationships within your local music industry + many more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media marketingcontent creationdigital marketingmarket researchevent promotionreport writing
Soft Skills
communicationteamworkaccountabilityflexibilitypassion for music