Online Marketing Manager

The Ohio State University, Main Campus

Online Marketing Manager leading marketing strategy and asset development for online programs at Ohio State University. Managing large budgets and collaborating cross-functionally for student growth strategies.

Posted 6/10/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead and manage all marketing strategy, asset development, plan development and execution, budget, and performance analytics.
Collaborate with other functions and colleges related to their programs.
Find the right marketing mix and tools across all channels to drive leads/inquiries/prospective student interest for online programs.
Leverage knowledge and market research to craft campaigns and assets that attract the right audience in a cost-efficient manner.
Write copy, draft emails, create content, and ensure web pages are optimized for content and SEO.
Analyze campaign performance for both lead generation and student enrollment.
Find third-party media suppliers.

Requirements

What you’ll need

Bachelor’s degree required.
4+ years in marketing or related field.
Experience in digital marketing, marketing strategy, budget management, creating marketing executions, performance analytics and reporting, and website content management.
Broad knowledge and expertise in attracting a specific target audience, performance marketing, A/B testing, finding new marketing vehicles, managing deadlines, and collaborating across a large organization.
Master’s degree in relevant discipline preferred.
5+ years of experience preferred.
Experience in digital marketing, lead generation performance marketing, return on investment analysis, and higher education preferred.
Deeper knowledge of experience and knowledge required.

Benefits

Comp & perks

Medical, dental and vision coverage, with Ohio State paying a significant portion of the cost.
Paid time off, including sick and vacation time and 11 holidays.
State retirement plan or an alternative retirement plan, both with generous employer contributions.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingmarketing strategybudget managementperformance analyticsA/B testinglead generationcontent managementSEOcampaign performance analysiscopywriting

Soft Skills

collaborationdeadline managementaudience targetingcommunication

Certifications

Bachelor’s degreeMaster’s degree