Market Research and Marketing Insights Specialist

The Ohio State University, Main Campus

Market Research & Marketing Insights Specialist focused on research and strategic planning for marketing in higher education. Collaborating on audience and market analysis to inform recruitment strategies and marketing plans.

Posted 5/27/2026full-timeColumbus • Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $98,900 per yearWebsite

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Applicant Tracking System Keywords

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Hard Skills

market researchdata analysisstrategic planningaudience segmentationforecastingqualitative data analysisquantitative data analysisinsights generationrecruitment strategiesmarketing plans

Soft Skills

effective communicationpresentation skillsorganizational skillsanalytical thinkingstrategic thinkingcollaborationtime managementproblem-solvingadaptabilityattention to detail

Tools & Technologies

Google Analytics (GA4)CRM reportingsurvey platformsdashboardsmarketing planning frameworksdata visualization toolsresearch toolsanalytics softwarereporting toolsdata management systems

Industry Keywords

higher educationenrollment trendsrecruitment trendscompetitive analysisaudience researchmarketing strategiesdata-driven recommendationsacademic program positioningmarket insightsstrategic marketing

About the role

Key responsibilities & impact

Understand audiences, markets, and competitive landscapes to support college priorities.
Focuses on research, analysis, strategic planning, and insights generation to inform and create marketing plans, recruitment strategies, and academic program positioning.
Integrates robust market research with clear planning outputs — including audience segmentation, target identification, and data-driven recommendations — to guide marketing activities.
Translates complex data into actionable marketing plans, forecast scenarios, and insights that advance enrollment, outreach, and communications goals.
Requires occasional travel across the state for meetings and events.

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, analytics, business, social science, or a related field or equivalent experience.
4 years of experience in market research, insights, analytics, or strategic planning roles in higher education, agency, or industry
Experience designing and conducting market, audience, and competitive research
Ability to analyze both quantitative and qualitative data and translate findings into strategic planning deliverables
Experience with tools such as Google Analytics (GA4), dashboards, CRM reporting, survey platforms, or similar research tools
Familiarity with marketing planning frameworks and forecasting techniques
Effective communication skills, especially presenting insights and plans to non-technical audiences
Experience with enrollment, recruitment, or higher education trends a plus
Ability to manage multiple research and planning efforts concurrently.

Benefits

Comp & perks

Medical, dental and vision coverage, with Ohio State paying a significant portion of the cost.
Paid time off, including sick and vacation time and 11 holidays.
State retirement plan or an alternative retirement plan, both with generous employer contributions.