Marketing Manager

The NRP Group LLC

Field Marketing Manager responsible for executing marketing strategies across multifamily properties. Collaborating with stakeholders to enhance property visibility and leasing objectives.

Posted 6/7/2026full-timeCleveland • Ohio • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan, execute, and optimize comprehensive marketing initiatives that drive property visibility, occupancy and brand awareness.
Serve as the primary marketing strategist for assigned properties, ensuring best-in-class marketing execution across all channels and touchpoints.
Develop and execute multi-channel marketing campaigns, including digital advertising, print collateral, signage, photo shoots, direct mail, email marketing, social media, community outreach, and on-site events to support leasing efforts.
Leverage market research to drive localized marketing strategies that align with overarching brand goals and leasing objectives.
Collaborate with Creative Services and Field Marketing Director for overall creative direction with agency partners, including naming and branding elements of each property.
Manage media spend for assigned properties, optimizing budget allocation for paid media (search, display, social, listing sites) to maximize ROI and increase qualified leads with digital agency partners.
Collaborate with property management leadership and onsite teams to supporting marketing and leasing goals to distinguish each property from local competitors.
Ensure brand consistency across all marketing channels with overall messaging, design, tone to support leasing goals.
Plan, coordinate, and execute property milestone events in partnership with corporate communications designed to increase awareness and support leasing goals.
Cultivate relationships with local partners, vendors, and community organizations to amplify property exposure and strategic outreach in partnership with property management.
Track campaign performance and media spend, analyze marketing metrics, and prepare regular reports for internal and external stakeholders.
Provide actionable insights and recommendations that drive optimization of campaigns and improve overall marketing performance.
Maintain accurate performance dashboards and document results (traffic, leads, conversion metrics, event ROI, etc.).
Participate in special projects and initiatives as identified for the Marketing team.

Requirements

What you’ll need

College degree in liberal arts, marketing, management, business, or real estate required.
3 - 5+ years of experience in progression of marketing jobs.
Experience in managing marketing planning and activation from start to finish.
Part of a large, collaborative marketing team while operating as an individual contributor.
3+ years of marketing experience in multi-family residential business or related industry with responsibility for digital media planning, advertising reporting, outreach, sales process, design and execution, event execution, and other core regional marketing activities.
Direct experience in exceeding sales expectations in various business environments – new developments, property turn-arounds, various property lifecycle stages; with Class A property experience a major plus.
Operations assignments in a residential multi-family a plus (Leasing Manager, Property Manager, Regional Manager, etc.).
Excellent written and verbal communication skills
Strong project management and organizational skills
Creative problem-solving and critical thinking skills
Strong demonstrated knowledge of multi-channel marketing strategies including digital marketing tactics
Ability to strategize and overcome challenges
Advanced user of Excel and PPT
Experience with various project management tools like Monday.com
Experience with various property management software packages is preferred.

Benefits

Comp & perks

Commission and bonus opportunities
Paid vacation and sick leave
11 Paid holidays
Paid maternity & parental bonding leave
Short & long term disability
Medical/Dental/Vision/Life Insurance
401(k) Match
Training, certification, & growth opportunities
Employee referral & recognition programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

multi-channel marketingdigital advertisingemail marketingsocial media marketingevent executionmarketing metrics analysisbudget allocationcampaign optimizationproperty managementsales process

Soft Skills

communication skillsproject managementorganizational skillscreative problem-solvingcritical thinkingcollaborationstrategic thinkingrelationship buildinganalytical skillsleadership