Senior Designer, Marketing

The New York Times

Senior Marketing Designer creating campaigns for The New York Times’ News product and All Access subscriptions. Developing cross-channel creative, design systems and motion assets to drive engagement and conversions.

Posted 8/10/2026contractRemote • New York • 🇺🇸 United StatesSenior💰 $63 - $71 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive graphic design expertise with a focus on marketing campaigns, utilizing Figma and Adobe Creative Suite to create visually compelling assets. Proven ability to collaborate across teams and translate complex strategies into engaging user experiences.

Highest-signal resume keywords

Graphic Design ExperienceFigma ProficiencyAdobe Creative Suite ExpertiseMotion Graphics and Animation SkillsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

TypographyLayoutColor TheoryDesign SystemsComponent LibrariesPixel-Perfect ExecutionDigital AdvertisingEmail MarketingIn-App DesignPrint Design

Soft Skills

Creative ThinkingCollaborationCommunicationInitiativeFeedback Incorporation

Tools & Technologies

FigmaAdobe Creative SuiteAfter EffectsDigital PlatformsSocial Media

Industry Keywords

Marketing CampaignsGrowth MarketingAudience InsightsBrand IdentityDigital Advertising Trends

Tech Stack

Tools & technologies

Unity

About the role

Key responsibilities & impact

Develop and execute conceptual, visually compelling marketing campaigns for the News product and All Access bundle across the reader and subscriber journey
Design and adapt campaign creative across paid, owned and earned channels, including digital, social, email, in-app placements, app stores and OOH
Translate in-product experiences, editorial formats and feature benefits into marketing assets that drive engagement and habitual use
Create, implement and maintain Figma component libraries, style guides and design systems with pixel-perfect execution across platforms and devices
Collaborate with writers, art directors, audio and video partners, marketing strategy, product design, audience insights and brand identity teams
Develop and maintain scalable visual systems, templates and libraries for experimentation and brand consistency
Work from creative briefs, participate in reviews and incorporate stakeholder feedback
Create presentation materials and explain design decisions in relation to performance, user behavior and marketing strategy
Bring fresh ideas and experimentation to marketing journalism, product experiences and subscription bundles
Report to the Creative Director, Design, Marketing

Requirements

What you’ll need

7+ years of hands-on graphic design experience at an advertising agency, digital agency, studio or in-house team, focused on marketing or advertising creative and growth-oriented campaigns
Portfolio demonstrating thoughtful execution and conceptual thinking across social, digital display, email, in-app, app store and print
Clear portfolio examples showing how design choices clarify complex ideas
Deep proficiency in typography, layout, balance, hierarchy, proportion, color, emphasis and unity
Expert-level skills in Figma and Adobe Creative Suite, including components, styles, libraries and design systems
Demonstrated expertise creating component libraries and style guides and ensuring pixel-perfect execution
Proficiency in motion graphics and animation, including hands-on After Effects and other motion tools experience
Experience partnering with developers and product teams to ship high-quality digital experiences
Experience translating strategy into actions and showing initiative in addressing challenges
Preferred: cross-functional marketing, media, product design, audience insights and brand identity experience; digital advertising and growth marketing trends; social media ecosystem familiarity; navigating complex organizations

Benefits

Comp & perks

Variable pay, such as an annual bonus and restricted stock, may be available for U.S. roles depending on the role
Medical, dental and vision benefits may be available
Flexible Spending Accounts (F.S.A.s)
Company-matching 401(k) plan
Employee stock purchase plan
Paid vacation
Paid sick days
Paid parental leave
Tuition reimbursement
Professional development programs