Senior Lifecycle Marketing Manager

The Motley Fool

Senior Lifecycle Marketing Manager at The Motley Fool enhancing marketing programs for member engagement and revenue growth. Leading strategic initiatives in a collaborative environment focused on financial services.

Posted 5/19/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $130,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Own day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member experiences.
Identify high-impact growth opportunities through experimentation, segmentation, behavioral analysis, and lifecycle performance insights.
Design and scale experimentation frameworks across lifecycle touchpoints, messaging, offers, timing, targeting, and channel strategy.
Build scalable lifecycle systems, workflows, and operational processes that improve efficiency and marketing performance over time.
Influence lifecycle strategy and prioritization across Product, Marketing, Analytics, and Engineering stakeholders.
Leverage AI and automation to improve targeting, accelerate analysis, scale testing, optimize creative iteration, and enhance operational decision-making.
Write, refine, or adapt direct-response messaging and marketing copy using AI-assisted workflows and performance insights.
Translate complex data and experimentation results into actionable business recommendations and growth opportunities.
Help evolve segmentation strategy, lifecycle architecture, and personalization capabilities across the member journey.
Work closely with lifecycle systems, experimentation tools, analytics environments, and machine learning-supported marketing platforms.
Balance strategic leadership with hands-on execution and rapid iteration.

Requirements

What you’ll need

7+ years of experience in lifecycle marketing, growth marketing, experimentation, retention/CRM, marketing strategy, or related fields.
Experience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environments.
Strong marketer mindset with a willingness to work directly in the platforms, tools, workflows, and execution details that drive lifecycle performance.
Deep understanding of experimentation strategy, segmentation, targeting, personalization, and lifecycle optimization.
Strong analytical skills and comfort translating data into strategic recommendations and business decisions.
High technical fluency with lifecycle systems, automation platforms, analytics tools, and AI-enabled workflows.
Experience leveraging AI tools to accelerate growth, experimentation, operational scale, and marketing effectiveness.
Strong direct-response instincts and understanding of performance marketing principles.
Experience writing or optimizing marketing copy and messaging using AI-assisted workflows.
Comfort working cross-functionally with technical and business stakeholders.
Ability to move between strategy and execution without relying heavily on large support teams or specialized operators.
A strong interest in investing and personal finance. Experience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferred.
Prior people management is not required, but experience mentoring, coaching, or helping develop other marketers is strongly preferred.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account The Motley Fool Website LinkedIn All Job Openings 501 - 1000 employees Founded 1993 💸 Finance 📱 Media 📚 Education 💰 $25M Private Equity Round on 2009-11 Finance
Media
Education The Motley Fool is a financial services company founded in 1993 by brothers Tom and David Gardner. It aims to make the world smarter, happier, and richer by helping millions of people attain financial freedom. The Motley Fool offers premium investing solutions, free market analysis on its website Fool. com, personal finance education, podcasts, and manages the non-profit Motley Fool Foundation. The company provides guidance on stock market news, investing strategies, retirement planning, and personal finance products, striving to empower investors through refreshing, engaging, and fun financial content. Senior Lifecycle Marketing Manager 🔥 0 minutes ago 🇺🇸 United States – Remote 💵 $130k - $150k / year ⏰ Full Time 🟠 Senior 🎡 Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member experiences.
Identify high-impact growth opportunities through experimentation, segmentation, behavioral analysis, and lifecycle performance insights.
Design and scale experimentation frameworks across lifecycle touchpoints, messaging, offers, timing, targeting, and channel strategy.
Build scalable lifecycle systems, workflows, and operational processes that improve efficiency and marketing performance over time.
Influence lifecycle strategy and prioritization across Product, Marketing, Analytics, and Engineering stakeholders.
Leverage AI and automation to improve targeting, accelerate analysis, scale testing, optimize creative iteration, and enhance operational decision-making.
Write, refine, or adapt direct-response messaging and marketing copy using AI-assisted workflows and performance insights.
Translate complex data and experimentation results into actionable business recommendations and growth opportunities.
Help evolve segmentation strategy, lifecycle architecture, and personalization capabilities across the member journey.
Work closely with lifecycle systems, experimentation tools, analytics environments, and machine learning-supported marketing platforms.
Balance strategic leadership with hands-on execution and rapid iteration. 🎯 Requirements
7+ years of experience in lifecycle marketing, growth marketing, experimentation, retention/CRM, marketing strategy, or related fields.
Experience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environments.
Strong marketer mindset with a willingness to work directly in the platforms, tools, workflows, and execution details that drive lifecycle performance.
Deep understanding of experimentation strategy, segmentation, targeting, personalization, and lifecycle optimization.
Strong analytical skills and comfort translating data into strategic recommendations and business decisions.
High technical fluency with lifecycle systems, automation platforms, analytics tools, and AI-enabled workflows.
Experience leveraging AI tools to accelerate growth, experimentation, operational scale, and marketing effectiveness.
Strong direct-response instincts and understanding of performance marketing principles.
Experience writing or optimizing marketing copy and messaging using AI-assisted workflows.
Comfort working cross-functionally with technical and business stakeholders.
Ability to move between strategy and execution without relying heavily on large support teams or specialized operators.
A strong interest in investing and personal finance. Experience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferred.
Prior people management is not required, but experience mentoring, coaching, or helping develop other marketers is strongly preferred. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs B2B Smart Fridge Marketing Lead 🔥 18 minutes ago CookUnity 501 - 1000 🛍️ eCommerce 👥 B2C Website LinkedIn All Job Openings Smart Fridge Marketing Lead responsible for lifecycle marketing at CookUnity's Smart Fridge network. Driving user acquisition, engagement, and revenue growth for the platform. 🇺🇸 United States – Remote 💵 $80k - $90k / year ⏰ Full Time 🟠 Senior 🎡 Marketing 🦅 H1B Visa Sponsor Clinical Marketing Consultant – Coronary Renal Denervation 🔥 54 minutes ago Medtronic 10,000+ employees ⚕️ Healthcare Insurance Website LinkedIn All Job Openings U.S. Clinical Marketing Consultant leading clinical evidence dissemination for Renal Denervation solutions at Medtronic. Collaborating cross-functionally to market innovative medical technologies to improve patient care. 🇺🇸 United States – Remote 💵 $161.6k - $242.4k / year ⏰ Full Time 🟠 Senior 🔴 Lead 🎡 Marketing 🦅 H1B Visa Sponsor Linguist, Australian English 🔥 2 hours ago LILT AI 201 - 500 🤖 Artificial Intelligence ☁️ SaaS 🏢 Enterprise Website LinkedIn All Job Openings Linguist responsible for translating content between English and a native language. Join Lilt's translation pool as a contractor, contributing to AI and language technology. 🇺🇸 United States – Remote 🔥 Funding within the last year 💰 $25M Funding Round - LILT on 2025-06 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Lifecycle Marketing Manager 🔥 2 hours ago Yendo 11 - 50 💳 Fintech 💸 Finance 👥 B2C Website LinkedIn All Job Openings Lifecycle Marketing Manager at Yendo, turning lifecycle strategy into shipped campaigns for innovative financial solutions. Involved in building email, SMS, and push campaigns to enhance customer engagement. 🇺🇸 United States – Remote 💵 $135k - $170k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Field Marketing Manager 🔥 4 hours ago Civica US 51 - 200 🏛️ Government ☁️ SaaS 📚 Education Website LinkedIn All Job Openings Field Marketing Manager at Civica executing high-impact marketing initiatives to drive pipeline growth in North America. Collaborating closely with Sales and marketing teams for successful delivery. 🇺🇸 United States – Remote 💵 $85k - $115k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing View More Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

lifecycle marketinggrowth marketingexperimentationretentionCRMmarketing strategysegmentationpersonalizationdata analysisperformance marketing

Soft Skills

analytical skillsstrategic thinkingcross-functional collaborationmentoringcoachingcommunicationleadershipexecutionadaptabilityproblem-solving