The Motley Fool

Retention Marketing Manager

The Motley Fool

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $90,000 - $130,000 per year

About the role

  • Build and launch campaigns across Sanity, Braze, Chameleon, Segment, Stripe, and Convert—from onboarding flows to renewal campaigns to win-back sequences
  • Develop and execute retention experiments end-to-end: hypothesis, setup, execution, analysis, and iteration across email, onsite, and retention touchpoints
  • Optimize critical moments in the subscription lifecycle—accelerating time-to-value, turning churn moments into saves, and maximizing renewal rates across 5 product tiers and add-ons
  • Deploy data-driven segmentation based on deep understanding of member behavior and lifecycle stage

Requirements

  • Proven experience with direct-response or performance marketing campaigns
  • Hands-on work with customer engagement platforms (Braze/Stripe/Chameleon experience a plus)
  • Proficiency in HTML and CSS—comfortable building or editing landing pages
  • Experience with content management systems, project management tools (Jira), and CDPs (Segment a plus)
  • Track record running structured experiments and using data to drive decisions
  • Strong organizational skills, attention to detail, and written/verbal communication
  • Experience with subscription business models (publishing or financial services preferred)
  • You're an investor who follows the markets and seeks out investing information
  • You're a natural optimizer with eagle-eyed attention to detail—you catch errors before they go live and juggle multiple campaigns without dropping a ball
  • You thrive in fast-moving environments, prioritize ruthlessly, and kill your own ideas when data points elsewhere
  • You're self-motivated, results-oriented, and bring a "get-it-done," team-first attitude—ego checked at the door
  • You have a passion for sales and direct response marketing and want to be involved in generating revenue for the business. You want to learn about what gets our members excited to purchase and renew.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
HTMLCSSdata-driven segmentationdirect-response marketingperformance marketingstructured experimentscustomer engagementretention experimentssubscription business modelscampaign optimization
Soft Skills
organizational skillsattention to detailwritten communicationverbal communicationself-motivatedresults-orientedteam-first attitudeprioritizationadaptabilityproblem-solving