Conduct in-depth analysis of ROI for various projects, including customer acquisition costs, lifetime value, and marketing campaign effectiveness
Build and maintain relationships with senior analysts and key stakeholders to develop and implement strategies that optimize customer lifetime value and drive revenue growth
Bridge the gap between finance and specific business teams by providing data-driven insights and data stories to support strategic decision-making
Analyze and interpret large datasets to identify trends, patterns, and opportunities for improvement
Develop and deliver presentations and reports to communicate findings and recommendations to senior leaders
Collaborate with cross-functional teams to guide implementation of recommendations and track their impact on business performance
Stay informed about industry best practices and emerging trends in data analysis and business strategy
Work closely with Data Engineering to ensure data quality and champion best practices in data governance

Requirements

2+ years of experience in business analysis, data analysis, data-informed decision-making, or strategy roles
Bachelor's degree, preferably in computer science, finance, statistics, economics, or a related field
Excellent communication and presentation skills, with the ability to translate complex data into clear insights for non-technical audiences
Strong analytical and problem-solving skills with a proactive, consultative approach
Proficiency in data visualization techniques and tools including Tableau
Ability to extract, manipulate, and transform large datasets using Python and/or SQL
Ability to work independently and manage multiple projects simultaneously
Curiosity, creativity, and collaboration — always asking "why" and looking for the next big opportunity.
Experience or familiarity with financial services/investing, digital publishing, and/or subscription products industries
Experience working directly with marketing stakeholders
Master's degree or additional continuing education
Experience working with web analytics platforms like Google Analytics
Familiarity with ML/AI techniques including predictive models
Experience with Jira/project management tools and Git-based workflows.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analysisdata-informed decision-makingbusiness analysisdata visualizationPythonSQLTableauweb analyticspredictive modelsdata governance

Soft Skills

communication skillspresentation skillsanalytical skillsproblem-solving skillsproactive approachconsultative approachcuriositycreativitycollaborationability to manage multiple projects

Certifications

Bachelor's degreeMaster's degreecontinuing education