Build, optimize, and maintain app performance marketing campaigns on Paid Social and/or DSP channels
Drive efficient new user acquisition to one of our flagship apps
Present weekly performance trends and campaign optimization recommendations
Execute continuous creative testing to continuously improve campaign performance
Spearhead AI research to improve Growth tooling
Monitoring and updating project trackers for media buying projects and creative testing

Requirements

1+ years of app performance marketing experience in AppLovin or Meta
1+ years of experience writing creative briefs for D2C performance marketing ads
Hands-on-keyboard campaign management experience of direct-response campaigns
Understanding of performance marketing direct-response KPIs like CAC, ROAS, and LTV
Experience using Generative AI tools (ex. Nano Banana, Envato, Hedra, etc.) for ad production and Claude AI or ChatGPT for copywriting, concept ideation, and/or performance analysis.
Ability to navigate business intelligence tools like Looker, Amplitude, or Tableau
Strong attention to detail and project management skills
A true builder’s mindset: gritty, proactive, resourceful, and comfortable navigating ambiguity

Benefits

Competitive salary and equity
Medical, dental, and vision insurance for you and your family
Distributed team flexibility, with a home-office stipend and co-working reimbursement
Annual learning, wellness, and travel stipends
Generous PTO, flexible sick leave, and paid parental leave
Annual company meetup in fun location

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

app performance marketingcreative brief writingcampaign managementdirect-response campaignsperformance marketing KPIsCACROASLTVGenerative AI toolscopywriting

Soft Skills

attention to detailproject managementbuilder's mindsetproactiveresourcefulcomfortable navigating ambiguity