Digital Commerce Manager

The Magnum Ice Cream Company

US Digital Commerce Manager creating consumer-facing digital commerce campaigns for Ben & Jerry's. Collaborating with marketing teams to drive promotional activities and brand alignment.

Posted 6/17/2026full-timeSouth Burlington • New Jersey, Vermont • 🇺🇸 United StatesMid-LevelSenior💰 $88,600 - $133,000 per yearWebsite

About the role

Key responsibilities & impact

Develop holistic US Digital Commerce strategy and plans for the year.
Manage timelines and program execution in cross-functional working groups with digital, brand, shopper, trade, web, and creative teams to ensure delivery of successful dCom campaigns.
Manage the execution of dCom advertising campaigns including media plans, spec sheets, optimization, and reporting.
Advocate for integration of dCom shoppability and low-funnel marketing tactics into execution for all brand advertising campaigns.
Facilitate creative development for campaigns aligned with media plans in coordination with brand, creative, media, and agency teams to effectively communicate priorities to our audience.
Drive always on e-commerce tactics and innovation: SEM, in-app presence, Search, Paid Social, web.
Partner closely with US Brand Operations Manager & Senior Manager Digital Commerce & Shopper Marketing on holistic consumer promotions strategy & execution across channels.
Coordinate with key third party groups including vendors, TMICC legal, agencies, and Retailer teams as needed to complete relevant projects.
Act as primary partner to digital and technology for US path to purchase journey on brand.com website including maintenance of BIN tools, SKU accuracy, retailer alignment and other elements of the eCommerce footprint.
Monitor and report on day-to-day key digital metrics across all relevant dCom channels and campaigns including: site activity and conversion, campaign performance, and any promotional redemption & sales data (ROAS, CTR, CVR, POS etc).
Partner with wider Brand Operations team to ensure dCom considerations are surfaced in context of Consumer Promotion budgets and tracking.
Partner with TMICC Portfolio digital and shopper teams on Retail level strategies, execution, and reporting.
dCom asset library maintenance – briefing, auditing, gap closing.
Execution of harmonized 7OA & Brand-own Search/Keywording & copy content development.
Liaison with TMICC Legal and External Affairs when necessary.
Additional Marketing project management and support to be assigned as necessary.

Requirements

What you’ll need

Minimum of 3-5 years in digital marketing, brand marketing, or dCom role with demonstrated success of managing development of marketing campaigns.
Experience managing agencies and vendors
Demonstrated understanding of and experience in paid media, marketing technology, web development, dCom platforms, SEO/SEM, consumer promotions, and shopper programs.
Bachelor’s degree in business, or a related field.
Project management skills and initiative are required, global experience preferred.
Excellent verbal and written communication skills, with ability to effectively communicate with internal and external stakeholders.
Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
Experience working in a global environment and understanding cultural differences and their impact on business operations.
Commitment to integrating Ben & Jerry’s core values into all aspects of the role, ensuring alignment with the company’s mission and vision.

Benefits

Comp & perks

Market-competitive pay and performance related rewards
Flexible ways of working
Support for health, wellbeing and life outside of work
Time off to rest and recharge
Ongoing learning and development opportunities
Medical, dental and (where applicable) vision coverage
Health and wellbeing support, including employee assistance programs and wellness initiatives
Health-related savings and spending accounts
Retirement savings programs with a competitive matching plan
Additional employee perks (e.g., corporate discounts, commuter or learning support)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingbrand marketingdCompaid mediamarketing technologyweb developmentSEOSEMconsumer promotionsshopper programs

Soft Skills

project managementcommunicationanalytical skillsproblem-solvinginitiativeability to manage multiple prioritiesadaptabilitystakeholder engagementteam collaborationcultural awareness