Senior Manager – Digital Strategy

The Lottery Corporation

Senior Manager partnering closely with Digital Leadership Team at The Lottery Corporation to set strategic direction. Focusing on growth opportunities, customer segments, and investment priorities in Australia.

Posted 6/10/2026full-timeBrisbane • 🇦🇺 AustraliaSeniorWebsite

About the role

Key responsibilities & impact

Shape and evolve Digital’s strategic priorities and roadmap based on customer, market and industry insights
Identify new growth opportunities, including underserved customer segments and emerging digital trends
Develop customer segmentation frameworks to guide product, marketing and innovation decisions
Lead strategy development from concept through to execution, including business case and commercial modelling
Drive key commercial decisions, including build, buy and partner trade-offs
Define OKRs and performance measures, ensuring initiatives deliver measurable business outcomes
Provide insights and reporting to support faster, data-informed decision making across the Digital business
Ensure benefits realisation is tracked and embedded into ongoing investment decisions
Partner with Strategy, Finance and Planning teams to align Digital priorities with enterprise direction

Requirements

What you’ll need

Strong strategic thinking with the ability to cut through complexity and set direction
Proven commercial acumen, linking strategy to financial outcomes
Experience in digital growth strategy, segmentation and insight-led decision making
Confidence working with senior stakeholders and influencing outcome
Ability to translate strategy into practical, measurable execution
Curiosity and adaptability in fast-paced, evolving environments

Benefits

Comp & perks

Balance work and life with our ‘flex for great outcomes’ approach – hybrid working, plus a range of generous leave options.
Reward and recognition programs at all levels. Your hard work won’t go unnoticed.
Ignite your potential with our dedicated learning and development platform to support your bright future.
We empower careers to grow from within. 50% of all roles in 2025 were filled by our own people, proving that your next opportunity is already here!
A true sense of belonging. We’re committed to Inclusion & Diversity with a range of initiatives such as our Gender Affirmation Support, employee inclusion networks and diversity memberships and celebrations.
Make positive impacts with opportunities to volunteer with our community partners. We'll also dollar match fundraising efforts of our employees lending their support to registered charities.

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Hard Skills & Tools

customer segmentation frameworksbusiness case developmentcommercial modellingOKRsperformance measuresdata-informed decision makingbenefits realisation tracking

Soft Skills

strategic thinkingcommercial acumeninfluencingtranslating strategycuriosityadaptability