Coordinator – Lifecycle CRM Operations

The Leaflet

Marketing Coordinator in Lifecycle CRM Operations for Hard Rock Digital. Driving strategy and execution of promotional campaigns in a fast-paced digital gaming environment.

Posted 7/23/2026full-timeRemote • Florida • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing promotional campaigns, ensuring compliance with brand standards, and effectively communicating operational processes. Proficient in utilizing CRM platforms and promotional management tools to enhance campaign performance and resolve technology issues.

Highest-signal resume keywords

Digital Sportsbook ExperienceCRM Platform ProficiencyCampaign QA and TestingProcess Documentation MaintenanceStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ManagementPromotional ConfigurationQA ProcessesOperational StrategyIssue Documentation

Soft Skills

Written CommunicationVerbal CommunicationProblem-SolvingCollaboration

Tools & Technologies

Promotional Management ToolsCRM Platforms

Industry Keywords

GamingCasinoDFSOperational Workflows

About the role

Key responsibilities & impact

Maintain and update the project management board to accurately reflect campaign status, timelines, and task ownership across the workstream.
Build and configure promotions campaigns end-to-end, ensuring accuracy in offer mechanics and targeting.
Assist in QA and testing processes for new product features and promotional tooling, identifying and flagging gaps.
Support the scoping and triaging of technology issues affecting promotional delivery, documenting findings, and coordinating with relevant stakeholders toward resolution.
Partner with CRM team to align promotional builds with messaging strategy and channel execution.
Adhere to process documentation for campaign builds, QA workflows, and operational procedures.
Ensure all promotional materials and configurations meet compliance and brand standards.
Track operational and campaign performance trends to surface issues to support team decision-making.
Serve as the primary liaison between customer service and marketing teams, translating frontline feedback into actionable improvements to campaigns and processes.

Requirements

What you’ll need

2-3 years of digital sportsbook, DFS, gaming or casino experience in an operational strategy, CRM, or marketing coordinator role.
Hands-on experience building and QAing campaigns within CRM platforms and/or promotional management tools
Ability to document and communicate technology issues and follow escalation processes through to resolution
Experience maintaining process documentation and contributing to training materials for operational workflows.
Strong written and verbal communication skills with the ability to clearly convey operational processes and issue statuses.
Comfort working in a fast-paced, evolving industry where priorities shift and process-building is ongoing.

Benefits

Comp & perks

Competitive pay and benefits
Flexible vacation allowance
A hybrid / remote working environment
Startup culture backed by a secure, global brand