Manager – Sportsbook Customer Value CRM

The Leaflet

Key contributor to Sportsbook Retention Marketing, managing CRM campaigns for customer engagement and retention. Collaborating cross-functionally to optimize business objectives and retention strategies.

Posted 7/13/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM strategy and retention marketing within the digital sportsbook and gaming industry, with a strong focus on compliance and performance analysis to optimize customer engagement initiatives.

Highest-signal resume keywords

CRM StrategyRetention MarketingPerformance AnalysisCross-Functional Team CollaborationRegulatory Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Sportsbook ExperienceCRM PlatformsPromotional Management ToolsPerformance Trend AnalysisSegmentation Framework

Soft Skills

Strong Written CommunicationStrong Verbal Communication

Industry Keywords

Customer ValueEngagement StrategyVIP InitiativesBrand StandardsTesting Strategy

About the role

Key responsibilities & impact

Work closely with Promotions Customer Value team to align promotional and messaging pillars
Lead engagement strategy across VIP, partnerships, play-up and cross-sell focused initiatives
Work closely across CRM teams to create and manage testing strategy and communication plans
Create consistent process-first guidelines to ensure best-in-class customer experience for all Customer Value-led content
Ensure all CRM materials meet compliance and brand standards
Communicate how campaign mechanics, targeting strategy, segmentation framework and messaging adhere to broader Sportsbook CRM team goals
Analyze performance trends to optimize against key objectives

Requirements

What you’ll need

5+ years of digital sportsbook, DFS, gaming or casino experience in CRM strategy and retention marketing
Experience working with CRM platforms and/or promotional management tools
Ability to analyze and understand performance relative to objectives in real time
Experience influencing cross-functional team strategy, including marketing, VIP, product, trading and compliance
Comfort working in a fast-paced, evolving industry
Strong written and verbal communication skills
Understanding of regulatory considerations across different jurisdictions

Benefits

Comp & perks

Competitive pay and benefits
Flexible vacation allowance
A hybrid / remote working environment
Startup culture backed by a secure, global brand