Coordinator, CRM

The Leaflet

CRM Coordinator supporting CRM campaigns for Hard Rock Digital's online casino operations. Engaging players through various promotional channels while collaborating with cross-functional teams.

Posted 6/11/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Execute day-to-day CRM campaign setup including audience builds, send QA, and deployment checklists across email, push, and SMS channels.
Coordinate pre-planned and real-time messaging to align with player needs and business objectives, escalating blockers quickly.
Review and validate all copy and creative materials for accuracy, quality, and compliance before deployment.
Ensure all CRM communications are deployed accurately and on time to meet established deadlines.
Build and configure player bonuses, offers, and onsite banners with guidance, working with cross-functional teams to deliver a seamless player experience.
Track daily and weekly promotional pacing against targets, flagging anomalies to your manager.
Maintain organized documentation of completed work, ensuring all campaign records are accurate and up to date.

Requirements

What you’ll need

Entry-level to 1 year of experience in CRM, digital marketing, or a related field
Familiarity with CRM or marketing platforms (e.g., Braze, Optimove, Salesforce Marketing Cloud) — hands-on experience is a bonus; a willingness to learn fast is a must.
Demonstrated interest in or hands-on experience with online casino operations, including slot machines, table games, and promotional mechanics like free spins, deposit matches, and bonus structures.
Strong attention to detail — you catch errors before they go live and take quality seriously.
Clear written and verbal communication skills; comfortable asking clarifying questions and flagging blockers early.
Ability to stay organized and manage your time across multiple tasks in a fast-paced environment.
A genuine curiosity about players — you think about the experience on the other side of the campaigns you execute.
Team player who collaborates well and supports peers; no job is too small when the team needs it.
Availability for on-call weekend coverage to support live campaigns during peak player activity.

Benefits

Comp & perks

Competitive pay and benefits
Flexible vacation allowance
A hybrid / remote working environment
Startup culture backed by a secure, global brand

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMdigital marketingaudience buildscampaign setupcopy validationpromotional pacingplayer bonusesoffers configurationon-site bannersquality assurance

Soft Skills

attention to detailwritten communicationverbal communicationorganizational skillstime managementcuriosityteam collaborationproblem-solvingadaptabilityfast-paced environment