Senior Coordinator – CRM

The Leaflet

Senior Coordinator - CRM driving online casino growth by executing campaigns across channels. Collaborating cross-functionally while optimizing player engagement and promotional operation.

Posted 6/11/2026full-timeRemote • Florida • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own the end-to-end execution of CRM campaigns across email, push, inapp pops
Lead the campaign QA process
Coordinate pre-planned and real-time messaging across channels
Review and validate all copy and creative materials for accuracy
Own weekly promotional pacing updates
Build and configure player bonuses, offers, and onsite banners
Identify gaps in existing processes and propose improvements
Ensure all promotional materials are deployed accurately and on time
Own day-to-day relationships with Creative and Customer Support teams
Build deep expertise in marketing technology stack and leverage its capabilities
Partner with the broader team on A/B tests and personalization initiatives
Communicate proactively to your manager

Requirements

What you’ll need

2+ years of experience in CRM, promo operations, or digital marketing
Hands-on proficiency with CRM and marketing platforms (e.g., Braze, Optimove)
Strong analytical skills
Demonstrated interest in or hands-on experience with online casino operations
Proven ability to manage multiple workstreams simultaneously
Clear, proactive communication skills
A process-improvement mindset
Genuine curiosity about players and the online gaming space
Collaborative by nature with the ability to build strong working relationships
Availability for on-call weekend coverage

Benefits

Comp & perks

Competitive pay and benefits
Flexible vacation allowance
A hybrid / remote working environment
Startup culture backed by a secure, global brand

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMdigital marketingA/B testingprocess improvementanalytical skills

Soft Skills

proactive communicationcollaborationrelationship buildingcuriositymulti-tasking