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Coordinator – Sportsbook Promotions, CRM
The LeafletKey contributor in CRM & Promotions supporting initiatives for online Sportsbook and customer engagement. Overseeing campaign execution and cross-department collaboration to drive acquisition and retention.
About the role
Key responsibilities & impact- Execute CRM and promotional campaigns
- Coordinate pre-planned, seasonal, and real-time campaigns to align with customer needs and commercial objectives
- Own day-to-day campaign setup, QA, deployment, and reporting across CRM and promotional tools
- Ensure all messaging and promotional materials are accurate, compliant, and delivered on schedule
- Partner with stakeholders to implement campaign mechanics, targeting, offer structures, and messaging
- Track and report on campaign performance, identifying optimization opportunities
- Execute testing plans and support continuous improvement initiatives
Requirements
What you’ll need- 2+ years of experience in CRM, promotions, or lifecycle marketing within online gaming, sportsbook, casino, or a similar digital industry
- Experience working with CRM platforms (e.g., Braze, Optimove) and/or promotional management tools
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Comfort working in a fast-paced, launch-focused environment
- Ability to interpret performance data and translate insights into actionable improvements
- Strong written and verbal communication skills
- Experience collaborating with cross-functional teams including commercial, product, and compliance
- An understanding of regulatory considerations across different jurisdictions (Canada experience is a plus)
Benefits
Comp & perks- Competitive pay and benefits
- Flexible vacation allowance
- A hybrid / remote working environment
- Startup culture backed by a secure, global brand
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRMpromotionslifecycle marketingcampaign setupQAdeploymentreportingperformance data analysisoptimizationtesting plans
Soft Skills
attention to detailmulti-taskingcommunicationcollaborationadaptabilityproblem-solvingtime managementstakeholder managementanalytical thinkingcontinuous improvement