Senior Manager – Casino CRM Analytics
The Leaflet
full-time
Posted on:
Location Type: Remote
Location: Florida • United States
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Job Level
Tech Stack
About the role
- Build & Lead a High-Performance Analytics Team
- Develop and mentor a team of CRM analysts with a high bar for intellectual rigor and business impact
- Work with Senior Director to establish best practices in analytical thinking, experimentation design, and stakeholder communication
- Create scalable processes that enable both speed and quality
- Apply and evolve best-in-class frameworks for campaign performance, retention lift, incremental revenue, and long-term player value
- Implement robust test-and-learn strategies, including permanent holdouts and advanced test/control methodologies
- Provide actionable insights that influence audience targeting, bonus strategy, lifecycle marketing, creative optimization, and promotional investments
- Partner with CRM leadership to prioritize initiatives that maximize sustainable player value
- Identify and implement practical analytical tools and AI-driven approaches to improve the performance of the Casino CRM function
- Champion experimentation and evidence-based decision-making within the Casino CRM organization
- Translate complex findings into clear, executive-ready narratives that drive action
Requirements
- 6+ years of experience in analytics, with 2+ years leading teams
- Experience in online gaming
- Experience applying AI/ML or automation thoughtfully to business problems
- Advanced SQL proficiency and experience working with modern data stacks
- Background in engineering, math, computer science, economics, or related quantitative field
- Experience in CRM, lifecycle marketing, or retention analytics
Benefits
- Competitive pay and benefits
- Flexible vacation allowance
- Flexible work from home or office hours
- Startup culture backed by a secure, global brand
- Opportunity help shape the future strategy of the Sportsbook and Online Casino
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
analyticsSQLAImachine learningautomationdata analysiscampaign performanceretention analyticsincremental revenuetest/control methodologies
Soft Skills
leadershipmentoringanalytical thinkingstakeholder communicationprocess improvementevidence-based decision-makingnarrative translationteam buildingstrategic prioritizationcreative optimization