The Leaflet

Performance Motion Designer

The Leaflet

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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About the role

  • Create motion graphics and kinetic typography optimized for paid social and digital ad platforms.
  • Produce short-form, performance-driven video ads designed to drive installs, registrations, and revenue.
  • Animate in-app UI screens and product flows to showcase features and value propositions clearly and convincingly.
  • Add captions, music, hooks, and platform-native elements to maximize engagement and retention.
  • Develop multiple creative variations to support rapid A/B testing and iterative performance improvements.
  • Partner with Creative, Marketing, and Acquisition teams to translate performance insights into new creative concepts.
  • Optimize assets across multiple formats and placements (9:16, 16:9, 4:5, 1:1) to ensure platform-native execution.
  • Stay on top of performance marketing trends, emerging ad formats, and competitor creative to continuously elevate output.
  • Manage multiple fast-turn projects while maintaining high creative standards and meeting tight deadlines.

Requirements

  • 3-5+ years of professional experience in Motion Design, Performance Creative, or Growth Marketing environments.
  • Strong portfolio showcasing short-form, direct-response creative with clear performance intent.
  • Proficiency in Adobe Premiere Pro and After Effects.
  • Experience in performance or growth marketing (preferred).
  • Proficiency with AI-powered creative tools, including video and image generation platforms (e.g., Runway, Pika, Sora, Midjourney) as well as AI-enhanced editing and post-production tools (e.g., Adobe Firefly, Topaz Video AI).
  • Experience in app marketing and user acquisition creative (preferred).
  • Deep understanding of what makes short-form ads convert - strong hooks, pacing, captions, CTAs, and platform-native storytelling.
  • Comfortable designing across multiple aspect ratios and placements (9:16, 16:9, 4:5, 1:1).
  • Ability to iterate quickly based on performance data and feedback.
  • Strong attention to detail while working at speed in a high-volume creative testing environment.
Benefits
  • Flexible vacation allowance.
  • Remote Flexibility : Enjoy the flexibility of remote work, with opportunities for in-person collaboration at our Austin headquarters at least twice a year.
  • Innovative Environment: Join a team that thrives on pushing boundaries
  • Growth Opportunities: As we scale, your role will evolve, providing you with unlimited opportunities for personal and professional growth.
  • Diverse and Inclusive: Join a team that values diversity, inclusivity, and embraces varied perspectives.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
motion designperformance creativegrowth marketingshort-form video adsA/B testingvideo editinganimationuser acquisitioncreative iterationperformance optimization
Soft Skills
attention to detailtime managementcollaborationcreativityadaptabilitycommunicationproblem-solvingproject managementanalytical thinkingfast-paced work