The Leaflet

CRM Manager – Omni Channel

The Leaflet

full-time

Posted on:

Location Type: Remote

Location: Florida • United States

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About the role

  • Develop and execute a holistic omni-channel CRM strategy
  • Own end-to-end CRM process oversight
  • Design and execute multi-channel campaigns
  • Own the definition, extraction, and validation of CRM audiences
  • Lead omni-channel segmentation strategies
  • Develop and manage the omni-channel customer lifecycle
  • Partner with property and omni marketing teams
  • Define and track KPIs
  • Provide creative direction and performance feedback
  • Maintain a structured quality assurance process
  • Act as the central point of coordination across omni, CRM, analytics, and gaming teams
  • Leverage A/B testing, behavioral insights, and predictive analytics to refine CRM tactics

Requirements

  • 5+ years of CRM experience in a highly data-driven, multi-channel gaming industry
  • Technical proficiency in Braze, Airship, GetResponse, or similar platforms
  • Exceptional data discipline, including comfort pulling, validating, and interpreting customer data
  • Highly organized and process-oriented
  • Experience building CRM processes from the ground up
  • Apply analytical rigor and sound judgment to translate insights into actionable CRM strategies
  • Strong offer and lifecycle intuition
  • Comfortable establishing structure where none exists
  • Clear, effective content and messaging skills
  • Act as a confident cross-functional leader, partnering effectively with marketing, analytics, product, creative, compliance, and property teams
Benefits
  • Competitive pay and benefits
  • Flexible vacation allowance
  • Remote working
  • Startup culture backed by a secure, global brand
  • Opportunity to drive informed decision making for a best-in-class social casino brand
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM strategymulti-channel campaignsaudience extractionsegmentation strategiescustomer lifecycle managementKPI trackingA/B testingpredictive analyticsdata validationdata interpretation
Soft Skills
organizational skillsprocess-orientedanalytical rigorjudgmentcontent skillsmessaging skillscross-functional leadershipcollaborationcreative directionquality assurance