The Leaflet

Casino Content Specialist

The Leaflet

full-time

Posted on:

Location Type: Remote

Location: Remote • Florida • 🇺🇸 United States

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Job Level

JuniorMid-Level

Tech Stack

WordPress

About the role

  • Create and refine content using AI tools and LLM workflows, ensuring accuracy, SEO alignment, and strong casino subject-matter quality.
  • Collaborate with editors to finalize content before publication.
  • Support ongoing development and maintenance of slot and table game pages, category hubs, promos, and evergreen editorial.
  • Upload, format, and publish content in WordPress, including images, metadata, internal linking, and on-page SEO.
  • Ensure all published content meets UX, brand, SEO, and compliance standards.
  • Maintain clean, consistent formatting and structure across the content library.
  • Perform keyword research, competitive analysis, and trend monitoring using Semrush, Ahrefs, Google Search Console, and related tools.
  • Monitor post-publish performance and provide clear insights and reporting to the Director of Casino Content.
  • Identify and execute ongoing optimization opportunities across the casino content ecosystem.
  • Work closely with the Director of Casino Content, Project Managers, SEO, design, social, and other teams.
  • Prepare and submit creative design and development requests as directed.
  • Maintain organized tracking systems for all content projects, versions, and approvals.
  • Manage multiple workflows, shifting priorities, and deadlines in a fast-paced environment.
  • Contribute to continuous improvements across content quality, processes, documentation, and publishing workflows.

Requirements

  • Strong understanding of and a passion for casino games, online casinos, and how they work, including slot mechanics, RTP, volatility, and player experience drivers.
  • Hands-on experience with WordPress and digital publishing workflows.
  • Proficiency with Semrush, Ahrefs, Google Analytics, Google Search Console, and other SEO tools.
  • Strong writing, editing, and SEO skills with the ability to evaluate, improve, and fact-check AI-generated content.
  • Experience using LLMs or AI-powered content tools (a plus).
  • Exceptional attention to detail.
  • Ability to collaborate effectively with editors, designers, SEO specialists, PMs, and other teams as needed.
  • Highly organized with the ability to manage shifting priorities and multiple concurrent projects.
  • A proactive, positive, solution-oriented mindset.
  • 2–3+ years in SEO, content creation, digital publishing, or related fields; iGaming experience is a strong advantage.
Benefits
  • Competitive pay and benefits
  • Flexible vacation allowance
  • Flexible work-from-home or office hours
  • Startup culture backed by a secure, global brand
  • Opportunity to help shape the future of the Casino product

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOcontent creationdigital publishingkeyword researchcompetitive analysistrend monitoringwritingeditingfact-checkingcontent optimization
Soft skills
attention to detailcollaborationorganizationtime managementsolution-oriented mindset