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Category Leadership Manager, Growth Channels
The Kraft Heinz CompanyCategory Leadership Manager at Kraft Heinz supporting Limited Assortment Customers with consumer-led strategies. Collaborating across teams to deliver tailored, insights-driven solutions for category growth.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in translating consumer and shopper data into actionable insights and strategies for category growth, with a strong focus on assortment optimization and collaboration across functions. Proficient in utilizing data tools to influence decisions and enhance the shopper experience across various channels.
Highest-signal resume keywords
Data-Driven InsightsAssortment OptimizationSyndicated Data ToolsCollaborative Team PlayerRetailer Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Assortment OptimizationShelving StrategySpace ManagementSKU RationalizationData Analysis
Soft Skills
Strong CommunicatorProblem-SolverCollaborative
Tools & Technologies
CircanaNumeratorKantarMintel1010SymphonyAI
Industry Keywords
CPG IndustryOmnichannel StrategiesShopper ExperienceConsumer TrendsCustomer Engagement
About the role
Key responsibilities & impact- Deliver insight-led strategies to enhance category growth and shopper experience within defined customer/category scope
- Translate consumer and shopper data into actionable, tailored recommendations across assortment, shelf, and innovation through compelling storytelling
- Support strategic customer engagements (e.g., line reviews, JBP sessions) with clear, insight-driven stories
- Collaborate and influence across Sales, Omni, BU Strategy, and Insights to align on and activate category priorities and Customer strategies
- Shape and apply omnichannel strategies to optimize the shopper experience across digital and in-store touchpoints
- Monitor and stay current on marketplace, shopper, and consumer trends to proactively identify growth opportunities
- Contribute to knowledge sharing and functional capability-building across the team
- Some travel required for Customer meetings
Requirements
What you’ll need- Proven ability to turn data into actionable insights for consumer-centric, customer-relevant category strategies and storytelling
- Demonstrated success influencing retailer and internal decisions through insights-driven recommendations
- Strong experience and application of assortment optimization, shelving strategy, space management, and SKU rationalization within the CPG industry
- Proven proficiency in syndicated and shopper panel data tools (e.g., Circana, Numerator, Kantar, Mintel) and retailer-specific platforms (e.g. 1010, SymphonyAI)
- Tested experience collaborating across functions in a fast-paced environment
- Growth mindset with strong ownership and execution discipline
- Strong communicator and problem-solver
- Collaborative team player
Benefits
Comp & perks- Coverage for employees (and their eligible dependents) through affordable access to healthcare
- Protection and saving for the future, we offer plans tailored to meet you and your family’s needs
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
- Financial – 401k, Life, Accidental Death & Dismemberment, Disability