Senior Manager, Geospatial Intelligence – Localized Assortment & Store Clustering

The Kraft Heinz Company

Senior Manager Geospatial Intelligence leading localized assortment and store clustering using geospatial analytics. Advising partners on tailoring category strategies to local demand.

Posted 6/19/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $120,800 - $151,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and maintain store-level clustering strategies based on shopper behavior, trade area composition, demographic shifts, and emerging market trends.
Leverage Placer.ai and other data sources to create micro-assortment recommendations.
Analyze store-level and market-level data to identify current and future localized opportunities that influence category strategy and assortment decisions.
Build event-, weather-, and season-based playbooks that help customer teams and partners respond to changing local demand patterns.
Identify local and regional seasonal opportunities, including multicultural events, temporary population shifts, and other market-specific drivers of demand.
Conduct incursion analysis to evaluate the impact of new store openings near existing locations and recommend actions to mitigate risk or unlock growth.
Synthesize data from the Category Intelligence Platform into clear business insights and recommendations.
Present actionable, data-driven recommendations that support both strategic planning and local execution.

Requirements

What you’ll need

Bachelor’s degree in GIS, Geography, Analytics, Business, Statistics, Data Science, Economics, Marketing, or a related field; advanced degree preferred.
Significant experience in geospatial analytics, retail analytics, category management, localized assortment, space planning, or related commercial strategy roles.
Experience using Placer.ai or similar mobility/location intelligence platforms.
Strong understanding of trade area analytics, shopper behavior, store clustering, and localized retail strategy.
Demonstrated experience working with integrated datasets that connect geospatial, shopper, and store-level operational data.
Proven ability to convert complex analyses into clear business recommendations that influence customer-facing and internal decisions.
Strong communication and stakeholder management skills, with the ability to operate as a subject matter expert across multiple audiences.

Benefits

Comp & perks

Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future.
Wellbeing events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.
401k, Life, Accidental Death & Dismemberment, Disability.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

geospatial analyticsretail analyticscategory managementlocalized assortmentspace planningdata analysisincursion analysisdata synthesisdata-driven recommendationsmarket analysis

Soft Skills

communicationstakeholder managementstrategic planningbusiness insightssubject matter expertise