Senior Manager, Field Marketing

The Kraft Heinz Company

Senior Manager, Field Marketing leading regional marketing activation strategies for Kraft Heinz. Collaborating with internal stakeholders to develop impactful local market programs for brand extensions and partnerships.

Posted 6/10/2026full-timeRemote • California, Illinois, New York • 🇺🇸 United StatesSenior💰 $120,800 - $151,000 per yearWebsite

About the role

Key responsibilities & impact

Lead Regional and Local Market Activation
Translate national brand strategy into regional and local market programs including Heinz Verified expansion
Adapt brand extensions and partnership initiatives into locally relevant activations
Identify opportunities to activate against real-time and cultural moments in market
Serve as the local market expert for the assigned region
Provide local learnings and recommendations to strengthen future activations and partnership efforts
Lead execution of brand extensions and partnership activations across the assigned region
Develop and strengthen relationships with customers and operators
Serve as the key marketing partner to local Sales teams, agencies, customers, and operators
Monitor quality of execution and address issues quickly

Requirements

What you’ll need

Bachelor’s degree in business, marketing, or a related field required; MBA with a marketing focus preferred
5 to 7 years of experience in multi-channel marketing, field marketing, product management, brand management, CPG Sales, or related commercial roles
Foodservice experience preferred
Strong ability to influence and build credibility at all levels, internally and externally
Creative mindset with the ability to develop impactful marketing integrations
Strong strategic thinking skills, with the ability to develop marketing strategies aligned with business objectives
Excellent communication and collaboration skills
Proven ability to move with speed and agility, respond to changing market dynamics, and activate against real-time opportunities
Must be able to prioritize with impact
Strong problem-solving and analytical skills
Advanced proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
Must be willing and able to travel up to 50 % for business

Benefits

Comp & perks

Coverage for employees (and their eligible dependents) through affordable access to healthcare
Protection and saving for the future
Plans tailored to meet you and your family’s needs
Wellbeing events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

multi-channel marketingfield marketingproduct managementbrand managementCPG Salesmarketing strategiesanalytical skills

Soft Skills

influencecredibilitycreative mindsetstrategic thinkingcommunication skillscollaboration skillsproblem-solvingagilityprioritization

Certifications

Bachelor’s degreeMBA with a marketing focus