Brand Lead – Innovation and Partnerships

The Kraft Heinz Company

Brand Lead driving EPDM zone's partnership strategy and leading TTL campaigns at Kraft Heinz. Overseeing iconic partnerships, managing brand associations, and mentoring the team.

Posted 5/20/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

this role is for a highly creative and connected Brand Lead to drive the EPDM zone's partnership strategy.
This role will be responsible for leading large TTL campaigns on partnerships.
Building the 3-year partnership roadmap, leading global iconic sponsorships.
Managing brand partnerships through associations (with creator strategy and leveraging earned media).
Define KPIs for partnership success to understand brand and commercial impact within a short term and longer term time horizon.
Oversee specialized partnerships, PR and media agencies to amplify collaborations across social and traditional media.
Building on the 'Cultural Flywheel' together with our internal cultural agency, the Kitchen i.e. turning partnerships into social conversation and earned talkability.
Mentorship responsibilities within the team.

Requirements

What you’ll need

10+ years of marketing experience in a global FMCG company
Brand Partnerships expertise: 5+ years senior experience in establishing multi-year, large scale opportunities.
Brand Management: significant experience in understanding brand equity, brand architecture, innovation and multi-category brand management.
Proven track record of defining brand identity and executing marketing campaigns that drive brand awareness.
Cultural navigator: strong awareness of what is resonating in culture to drive cultural relevance and earned media, but also where the biggest commercial and brand opportunities lie.
Negotiation skills: expertise in navigating complex IP licensing, talent contracts, legal implications, and multistakeholder agreements.
Content deployment: Ability to develop comprehensive brand guidelines and playbooks for consistent market activation.
Stakeholder management: Strong communication and collaboration skills with an ability to influence cross-functional stakeholders.
Media channel experience: Experience with integrated campaigns (TTL) across media channels.

Benefits

Comp & perks

A competitive salary and excellent bonus structure (above market)
A hybrid working model; because we believe the future of work is based on a building modern, adaptable, and agile workplace culture.
A wide range of discounts with Kraft Heinz’s partnerships on fashion, electronics, travels and many more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand partnershipsbrand managementmarketing campaignscultural relevancenegotiationcontent deploymentstakeholder managementintegrated campaignsKPI definitionearned media

Soft Skills

creativityleadershipcommunicationcollaborationmentorshipinfluencestrategic thinkingcultural awarenessrelationship buildingproblem solving