Senior Manager – Retail Media, Merchandising

The Kraft Heinz Company

Senior Manager in charge of Amazon Media & Merchandising strategies at Kraft Heinz. Driving eCommerce growth through integrating media and merchandising for measurable sales impact.

Posted 5/17/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $120,800 - $151,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the development and execution of full-funnel Amazon media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth
Own the integration of media and merchandising strategies, ensuring alignment between traffic-driving tactics and conversion-driving digital shelf execution
Partner closely with Sales, Brand, and Agency teams to translate business objectives into data-driven media and content plans
Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics
Drive continuous improvement of Amazon PDPs and across Amazon’s digital placements in partnership with Digital Shelf, including content, imagery, A+ content, and SEO to maximize conversion
Connect marketing & merchandising plans to promotional and tentpole event strategies (e.g., Prime Day, key seasonal moments)
Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency
Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readiness (e.g., ABVP, AMC)
Build and institutionalize best practices, playbooks, and capabilities across Amazon media and digital shelf management
Manage agency partners (e.g., creative, retail) and vendors, ensuring high-quality execution, innovation, and accountability against KPIs

Requirements

What you’ll need

7+ years of experience in eCommerce, digital media, or performance marketing, with a strong preference for Amazon-specific experience
Deep expertise in Amazon advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization
Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis
Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers
Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners
Advanced analytical skills with experience leveraging tools such as Amazon Marketing Cloud, retail analytics platforms, and media reporting dashboards
Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth
Strong strategic thinking combined with hands-on execution capability in a fast-paced environment
Excellent communication skills, with the ability to translate complex data into clear business insights and recommendations
Experience building capabilities, processes, and ways of working that scale across an organization
Ability to tie retailer analytics to retailer media analytics (i.e. understanding of KPM, Scintilla and how they can be used to link sales and media performance)

Benefits

Comp & perks

Coverage for employees (and their eligible dependents) through affordable access to healthcare
Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Amazon media strategySponsored AdsDSPperformance analysisROASSEOPDP optimizationattribution modelsincrementality testingROI analysis

Soft Skills

strategic thinkingcommunication skillscross-functional team managementinfluencing without authorityanalytical skillsexecution capabilitybuilding capabilitiesprocess developmentdata translationinnovation