Senior Manager, Retailer Media Measurement

The Kraft Heinz Company

Sr. Manager focused on Retail Media Measurement at Kraft Heinz.

Posted 5/3/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $120,800 - $151,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Commercial mix analytics (MMM); quarterly insight generation/advisory, modeling partner, data input management & scaling, management of additional supplemental deep dive analysis
Retail media measurement capabilities, analytics & incrementality; partnering with Retail Media Networks & Media Agency to advance capabilities and measurement methodologies, governing internal selection of key KPIs, analyzing returns, etc.
Retail media agency reporting & benchmark development; partnering with retail media agency to determine learning agenda, key measurement principles & identifying benchmarks tied to business KPIs
Annual learning agenda aligned to business KPIs; running analysis and determining key optimizations/actions for the business, storytelling and sharing with stakeholders (e.g., BUs)
Consult/advisor to key customer accounts; performance reviews, testing plans, measurement roadmaps, etc. across key retailers like Target, Kroger, Walmart, Amazon, etc.
Identifying and owning capability partnerships for media measurement (e.g., SOV for RMN display partner, vetting incremental measurement solutions)
Ownership of evolving retailer media measurement solutions (e.g., clean room strategy and execution)
Partner with internal teams to connect Retail Media Measurement, Performance, & Insights to broader business (i.e. Data & Analytics, Data Science, Marketing Analytics)

Requirements

What you’ll need

7+ years experience utilizing any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, media, customer and business application
7+ years experience with large datasets to deliver marketing and business strategy; marketing mix modeling experience preferred
5-7 years experience with performance media data (retail media data experience preferred)
5-7 years experience collaborating and project managing across functions and varied levels of leadership to capture perspectives and leverage internal knowledge and deliver insights/action oriented solutions
Demonstrates ability to innovate and enhance processes or strategies through the utilization of technology and knowledge advancement; aware of industry best practices and capability enhancement
Ability to apply marketing and commercial intelligence concepts for business success
Ability to tie retailer analytics to retailer media analytics (i.e. understanding of Amazon Marketing Cloud, Scintilla and how they can be used to link sales and media performance)

Benefits

Comp & perks

Coverage for employees (and their eligible dependents) through affordable access to healthcare
Protection and saving for the future, we offer plans tailored to meet you and your family’s needs
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

commercial mix analyticspredictive analyticsmarketing analyticsmarketing mix modelingperformance media datadata input managementdata analysisincrementality measurementbenchmark developmentoptimization analysis

Soft Skills

consultingstakeholder communicationproject managementcollaborationinnovationstrategic thinkingstorytellingleadershipproblem-solvingaction-oriented solutions