The Kraft Heinz Company

Senior Brand Manager, Marketing Capabilities, Creative Effectiveness

The Kraft Heinz Company

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • United States

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Salary

💰 $146,300 - $182,900 per year

Job Level

Senior

About the role

  • Support the development of global training programs within our Marketing Competency model, with a heavy focus on the Brand Growth System and Creative Effectiveness.
  • Co-lead the creation of BGS training modules tailored to diverse learning audiences, from junior marketers to senior leadership.
  • Partner closely with Zone Capability teams, Creative Effectiveness, The Kitchen (our internal agency), and Global L&D to ensure our learning tools meet the nuanced needs of markets around the world.
  • Design and execute internal communication plans that drive excitement and adoption of our global marketing playbooks.

Requirements

  • Proven Marketing Pedigree: Experience as a Senior Brand Manager (or equivalent) with a deep understanding of what makes a brand thrive.
  • Strategic Influence: The ability to gain buy-in from senior stakeholders and effectively convey complex messages across various global channels.
  • High-Stakes Communication: In this role you’ll champion our global marketing capabilities—partnering with teams across regions to nurture a culture of excellence
  • Operational Resilience: A "never settle" mindset with the ability to navigate a "blank slate" environment and manage multiple high-stakes projects simultaneously.
  • Capability Expertise: Experience launching , executing, and delivering scalable results for large-scale marketing models or playbooks is highly preferred . This includes tracking adoption and achieving data driven goals.
  • Business Acumen: A strong grasp of how marketing capabilities and consumer experience directly impact the strategic direction of a global business.
  • Global Mindset: The flexibility to occasionally adjust your schedule to support and collaborate with our international teams across different time zones .
  • Travel – Maintain a pulse on our global markets through regular travel (up to 25%).
Benefits
  • Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future
  • Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
  • Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
  • You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Brand Growth SystemCreative EffectivenessMarketing playbooksScalable marketing modelsData-driven goals
Soft Skills
Strategic influenceHigh-stakes communicationOperational resilienceBusiness acumenGlobal mindset