Execute Primal Kitchen’s full-funnel paid media campaigns across digital, social, CTV, and traditional channels to drive brand growth and household penetration.
Translate business needs into media plans that balance brand awareness, new customer acquisition, and efficiency.
Manage day-to-day hands-on-keyboard execution across platforms including Meta, Google, YouTube, Pinterest, TikTok, and more.
Optimize campaigns in real time to improve key performance indicators such as ROAS, CPM, CTR, CPC, and CAC.
Plan and execute paid campaigns within Retail Media Networks (such as Amazon, Walmart Connect, Target Roundel, and Instacart, including sponsored search) in partnership with the Omni team.
Collaborate on media strategies that complement in-store activations, promotions, or joint business plans with retail partners.
Partner with internal creative and influencer teams to develop and optimize content that reflects current trends, consumer behavior, and performance insights.
Provide creative briefs and feedback informed by real-time data, including engagement rate, completion, and click-through rate.
Collaborate with brand and comms teams to ensure messaging and media strategies are aligned across all channels.
Work closely with the influencer team to support whitelisting and Spark Ads where applicable.
Own media reporting dashboards using GA4, Triple Whale, and native platform tools.
Monitor spend pacing, performance trends, and attribution to inform cross-functional decisions and campaign pivots.
Provide regular reporting, learnings, and actionable insights to the Head of Media.

Requirements

5+ years of experience in paid media planning and buying, preferably in the CPG or natural foods industry
Strong analytical skills with experience in campaign measurement and optimization
Proficiency with digital media platforms and analytics tools
Experience managing agency relationships and vendor partnerships
Excellent communication and collaboration skills
Passion for natural foods and clean eating.

Benefits

Coverage for employees (and their eligible dependents) through affordable access to healthcare
protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid media campaignscampaign measurementcampaign optimizationmedia planningdigital media platformsanalytics toolsperformance indicatorsRetail Media Networkscontent optimizationdata analysis

Soft Skills

analytical skillscommunication skillscollaboration skillscreativitystrategic thinkingproblem-solvingrelationship managementadaptabilityattention to detailinsight generation