Associate Brand Manager, Expansion
The Kraft Heinz Company
full-time
Posted on:
Location Type: Remote
Location: United States
Visit company websiteExplore more
Salary
💰 $104,200 - $130,200 per year
About the role
- Drive the strategy and execution for AFH channel expansion, collaborating closely with Kraft Heinz teams and external partners.
- Identify, size, and prioritize international market opportunities; coordinate launch plans and adapt brand strategies to local market needs.
- Lead new category exploration and business case development for next-horizon growth areas, working with R&D, sales, and marketing.
- Identify, negotiate, and manage revenue-producing partnerships—including licensing agreements—that support brand growth and deliver commercial impact.
- Manage project timelines, budgets, and KPIs for expansion initiatives, ensuring alignment with overall brand objectives.
- Serve as the connective tissue between internal teams (marketing, supply chain, finance) and external partners to deliver seamless launches.
- Monitor market trends, competitive activity, and consumer insights to inform expansion strategies and adjust plans as needed.
- Support post-launch analysis and continuous improvement for all new market/category entries.
Requirements
- Bachelor’s degree in marketing, business, or related field.
- 2–3+ years of experience in brand management, business development, or market expansion, ideally in CPG, food, wellness, or related industries.
- Strong project management skills—able to coordinate multiple initiatives and stakeholders in a fast-paced environment.
- Analytical and financial acumen, with experience contributing to business cases and interpreting market/consumer data.
- Demonstrated ability to support or lead product launches, licensing partnerships, or cross-functional projects.
- Excellent communication, presentation, and relationship-building skills.
- Adaptable, entrepreneurial mindset with a passion for health, wellness, and mission-driven brands.
Benefits
- Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future.
- Wellbeing: events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments.
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.
- Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs.
- Financial – 401k, Life, Accidental Death & Dismemberment, Disability.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementbusiness developmentmarket expansionproject managementanalytical skillsfinancial acumenbusiness case developmentproduct launcheslicensing agreementsKPI management
Soft skills
communication skillspresentation skillsrelationship-buildingadaptabilityentrepreneurial mindsetcollaborationstrategic thinkingnegotiationproblem-solvingcontinuous improvement
Certifications
Bachelor’s degree in marketingBachelor’s degree in business