Manager, Paid Search – Retail Media
The Kraft Heinz Company
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $102,100 - $127,600 per year
Job Level
Mid-LevelSenior
About the role
- Develop Retail Paid Search strategies to scale across 15+ Retailers (e.g. Targeting, SKUs, Placements, Budgets, and more)
- In-depth Measurement across Retail Paid Search to identify areas to optimize against key KPIs (eCom Market Share, iROAS, etc.)
- Optimize & enhance Retail Paid Search routines to maximize effectiveness & efficiencies of processes internally & externally with agency partner
- Partner with key cross-functional stakeholders to drive holistic Search Strategies to win the digital shelf: eCom Marketing, Data & Analytics, Content, and more
- Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators on a regular basis
- Regularly participate and own monthly/quarterly business reviews, retailer media capabilities assessments and industry POVs
- Continuously innovate and develop forward-thinking strategies and roadmaps as retail paid search capabilities evolve
- Create Playbooks & Principles to influence overall strategies at scale & educate internal stakeholders
Requirements
- Digital & performance marketing experience (5+ years)
- Prior experience in Retail (eCommerce a plus) and/or Consumer Packaged Goods (CPG) preferred
- Experience working with Retail Media Networks (e.g. Walmart Connect, Amazon Advertising, Kroger Precision Marketing, etc.)
- Media strategy / buying experience in paid search; retail media specifically preferred
- Strong storytelling and influence ability to internal and external partners
- Ability to effectively work independently as well as collaboratively across multiple functions
- Strong motivation in fast paced environment with a bias for action
Benefits
- Coverage for employees (and their eligible dependents) through affordable access to healthcare
- Protection and saving for the future
- Events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle
- Paid Time Off
- Company Holidays
- Leave of Absence
- Flexible Work Arrangements
- Recognition
- Training
- 401k
- Life Insurance
- Accidental Death & Dismemberment
- Disability
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Retail Paid SearcheCommerce MarketingData AnalysisMedia StrategyPaid Search OptimizationKPI MeasurementCampaign ManagementPerformance MarketingRetail Media NetworksConsumer Packaged Goods
Soft skills
StorytellingInfluenceCollaborationIndependenceMotivationCommunicationStrategic ThinkingInnovationProblem SolvingAdaptability