The Knot Worldwide

Marketing

• own global marketing forecasting and performance intelligence across key acquisition channels
• serve as the centralized partner to FP&A for marketing investment planning
• develop executive-ready performance narratives and insights for monthly Executive Business Reviews
• identify risks and opportunities in marketplace performance
• build scenario planning frameworks and alternative outlooks
• monitor competitive dynamics and emerging acquisition trends
• inform marketing attribution and measurement plans
• support Board-level and executive-facing materials

Senior Manager, Marketing Intelligence

Data Scientist

• Lead experimentation, business intelligence, and advanced analytics across our global two-sided marketplace.
• Own the company’s experimentation strategy and enterprise BI function.
• Partner closely with data engineering to build reliable, scalable end-to-end data pipelines.
• Define and scale experimentation strategy.
• Ensure rigorous A/B testing and incrementality measurement.
• Own executive dashboards and enterprise reporting.
• Develop and maintain a trusted metrics layer with clear governance and definitions.
• Lead applied data science across personalization, marketplace dynamics, pricing, segmentation, and lifecycle modeling.
• Partner with ML teams to ensure strong model evaluation and business impact measurement.
• Serve as a strategic advisor to executive leadership on data-driven growth strategy.

Senior Manager, Marketing Intelligence

VP – Data Science