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Senior Marketing Executive
The Key Support ServicesSenior Marketing Executive delivering marketing strategies for GovernorHub to drive adoption and engagement. Collaborating with teams for effective campaigns and performance tracking.
About the role
Key responsibilities & impact- Deliver the GovernorHub marketing strategy in line with priorities set by the Senior Marketing Manager (Group Marketing)
- Own the execution of campaigns, communications and activity that drive GovernorHub adoption and usage
- Ensure GovernorHub marketing activity is timely, well-coordinated and clearly aligned to commercial goals
- Own GovernorHub marketing channels, including email and in-product engagement
- Plan and deliver GH member communications that support onboarding, engagement and retention
- Plan and execute trust and TGP lead generation campaigns, including follow-up and nurture activity
- Support sales, success and reseller teams with relevant communications, assets and insights
- Track performance of GovernorHub marketing activity and report on results
- Collaborate with customer teams to align activity with pipeline and retention priorities
Requirements
What you’ll need- 2+ years experience delivering B2B marketing activity with clear ownership and accountability
- Strong understanding of engagement, adoption and lead generation marketing
- Proven ability to deliver high-quality campaigns and communications across multiple channels
- Excellent organisational skills and attention to detail
- Strong stakeholder management and collaboration skills
- Confidence using data to track performance and inform improvements
- Nice to have: Experience working with multi-academy trusts, governance audiences or resellers
- Experience with Intercom or a similar platform
- Familiarity with Hubspot or similar marketing automation system
- Experience working closely with sales and customer success teams
Benefits
Comp & perks- Good work-life balance
- Training and support for professional development
- Flexible working
- Generous holiday allowance
- Buying and selling holiday
- Enhanced maternity pay
- Free breakfast, fruit, drinks
- Regular socials
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketinglead generationcampaign executioncommunicationsdata trackingperformance reporting
Soft Skills
organizational skillsattention to detailstakeholder managementcollaboration skills