The James Allen Companies, Inc.

Social Media Manager

• Assist in planning, scheduling, and publishing social media content across key platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, etc.).
• Help brainstorm creative content ideas that align with current trends and brand campaigns.
• Support content creation, including organizing shoots, booking shoot locations, helping capture behind-the-scenes content, and coordinating with photographers.
• Manage product for social shoots — track inventory, organize pulls, and ensure products are ready for content and influencer gifting.
• Monitor and engage with our online community by responding to comments and messages in a timely, brand-appropriate way.
• Assist in identifying and researching potential influencers and creators that align with the brand.
• Support influencer outreach, gifting, and campaign coordination (briefs, tracking posts, collecting performance metrics).
• Help maintain the influencer database and track key details like rates, deliverables, and content links.
• Assist with influencer and content budget management, including tracking spending, updating budget sheets, ensuring costs stay within plan and flagging overages or efficiencies.
• Help gather and organize performance data for social media and influencer campaigns.
• Support the creation of weekly and monthly performance reports to share key learnings and recommendations.
• Keep an eye on social trends, viral moments, and competitor activity to share inspiration with the team.

Social Media & Influencer Marketing Coordinator