Director, Integrated Media

The J.M. Smucker Co.

Director of Integrated Media leading integrated media strategy for the Pet and Hostess businesses. Responsible for managing a team and driving media strategy, execution, and measurement.

Posted 7/6/2026full-timeOrrville • Ohio • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in leading integrated media strategy and execution, with a strong focus on full-funnel media planning and performance measurement. Proven ability to guide teams and collaborate with business leaders in the Consumer Packaged Goods industry.

Highest-signal resume keywords

Integrated Media StrategyFull-Funnel Media PlanningPeople LeadershipConsumer Packaged Goods ExperienceDigital Media Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Media StrategyIntegrated Media PlanningRetail MediaBrand MarketingShopper MarketingECommerce MarketingPerformance MeasurementBudget StewardshipCompetitive AnalysisMarketplace Trends

Soft Skills

CoachingTeam DevelopmentCollaborationCommunicationLeadership

Certifications & Qualifications

Bachelor’s DegreeMBA Preferred

Industry Keywords

Consumer Packaged GoodsMarketing LeadershipPerformance InterpretationLearning AgendasNational Media Network

About the role

Key responsibilities & impact

Lead integrated media strategy, planning, execution, measurement, and budget stewardship
Set strategic direction for full-funnel National and retail media network plans
Guide interpretation of performance, competitive activity, marketplace trends, and learning agendas
Act as a senior media partner to business leaders, Brand teams, Customer Marketing, eCommerce Marketing
Lead, coach, develop, and manage performance for three direct reports

Requirements

What you’ll need

Bachelor’s degree
At least 15 years of progressive experience in media strategy, integrated media planning, retail media, digital media, brand marketing, shopper/customer marketing, eCommerce marketing, or related marketing leadership roles
Demonstrated experience leading full-funnel media strategy
People leadership experience
Experience in the Consumer Packaged Goods Industry
MBA is preferred

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development