Director, Sales – Convenience, National Accounts

The J.M. Smucker Co.

Director of National Accounts Sales leading strategy for Smucker’s national convenience channel. Driving profitable growth through customer partnerships and high-performing team leadership.

Posted 5/24/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead development and execution of national account strategies to deliver and exceed annual sales and profit targets
Expand customer base and unlock growth opportunities across national chains and strategic distributors
Build and sustain strong, long-term relationships with key customer stakeholders
Own annual and long-range (3–5 year) business planning and forecasting for the convenience channel
Translate data, insights, and market trends into actionable strategies that drive category and brand growth
Partner cross-functionally (Sales, Marketing, Finance, Revenue Growth Management (RGM), Category Management, Research & Development (R&D), and others) to align on priorities and execution
Lead Joint Business Planning, quarterly business reviews, and major customer engagements
Leverage data and analytics tools (e.g., Circana, CRM, business intelligence platforms) to identify risks, trends, and opportunities
Own financial and performance analysis, including pre- and post-program evaluation
Drive disciplined execution through scorecards, reporting, and continuous optimization
Lead, coach, and develop a team of National Account Managers, brokers, and support resources
Foster a culture of accountability, collaboration, and continuous growth
Strengthen broker partnerships to ensure alignment and execution at the customer level.

Requirements

What you’ll need

Bachelor’s degree (Business or related field preferred)
5+ years of experience in the CPG industry, including the Convenience channel
5+ years of experience leading direct and/or broker sales teams in a warehouse-delivered model
Demonstrated experience developing and executing national account or channel sales strategies, including Joint Business Planning (JBP), customer reviews, and growth initiatives
Strong understanding of Convenience supply chain operations, financial drivers, and customer dynamics, with the ability to translate data into actionable insights
Proven ability to drive the full sales process from strategic planning through execution and results delivery
Experience leading key industry programs and engagements (e.g., WAM/NCD programming, CDA/CDBX, NACS, Sweets & Snacks)
Advanced analytical capability, including use of sales data/tools to identify trends, risks, and opportunities (e.g., Circana, CRM, or similar platforms)
Strong financial acumen, including ability to interpret P&L and drive profitable growth
Demonstrated leadership experience, including coaching, developing, and inspiring high-performing teams
Excellent communication, negotiation, and presentation skills, including experience engaging senior and executive-level stakeholders
Proven ability to build and maintain strong cross-functional and external relationships (customers, brokers, internal partners)
Strong proficiency in Microsoft Office and ability to learn enterprise systems (e.g., CRM, analytics tools)
Ability to travel ~50% and reside near a major airport.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

national account strategiesbusiness planningfinancial analysissales processanalytical capabilityP&L interpretationcustomer dynamicsgrowth initiativesJoint Business Planningwarehouse-delivered model

Soft Skills

leadershipcoachingcommunicationnegotiationpresentationrelationship buildingcollaborationaccountabilityteam developmentstrategic thinking

Certifications

Bachelor’s degree in Business or related field