Assistant Brand Manager – Hostess

The J.M. Smucker Co.

Assistant Brand Manager supporting Hostess brand strategy and execution. Collaborating on product launches and market insights to drive growth in CPG brand marketing.

Posted 5/6/2026full-timeOrrville • Ohio • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Support development and execution of brand strategies, marketing plans, annual brand plan and long-range planning related to base business or LTOs
Help translate consumer and marketplace insights into actionable marketing programs
Support launch of new products handed off from innovation and launch line extensions from concept to commercialization or manage day to day execution of LTO initiatives from concept to commercialization
Support packaging updates, claims approval, and commercialization readiness
Monitor brand or LTO performance (sales, share, distribution, pricing, promotion) and identify trends, risks, and opportunities
Support forecasting and manage budget and tracking of program marketing budget or LTO related spend
Prepare performance updates, scorecards and ad hoc reports for business reviews
Leverage consumer research, panel data, and syndicated data (e.g., Circana/IRI, Nielsen), customer and marketplace trends to develop actionable insights and strategic recommendations
Track competitive activity and emerging category trends
Collaborate with cross-functional partners in the development of new product ideas and platforms, product and profitability improvements or value engineering, and new product activation strategies, taking approved projects through the Stage Gate process
Partner with CCB and Sales to support marketing or LTO initiatives across customers, including displays, seasonal programs, development of sell-in materials and internal communication tools

Requirements

What you’ll need

Bachelor’s degree is required (Marketing or Business degree is preferred)
At least 2 years of relevant CPG brand marketing experience
Experience manipulating/analyzing syndicated data (preferably Circana or Nielsen) to tell a marketing story and/or make recommendations about the business
Experience with Excel, Word, PowerPoint

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategiesmarketing planscommercializationforecastingbudget managementdata analysissyndicated dataconsumer researchperformance trackingStage Gate process

Soft Skills

collaborationcommunicationanalytical thinkingstrategic recommendationsproblem-solvinginsight developmenttrend identificationrisk assessmentorganizational skillspresentation skills

Certifications

Bachelor’s degreeMarketing degreeBusiness degree