Product Marketing Manager

The IRONMAN Group

Marketing Manager developing and executing customer-centric event marketing strategies for North America. Leading marketing efforts for a portfolio of North American events with a focus on trail events.

Posted 5/5/2026full-timeRemote • 🏈 Anywhere in North AmericaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute integrated, customer-centric event marketing strategies that deliver athlete registration and revenue targets across an assigned portfolio of North American events
Own athlete registration volume, revenue, and yield targets for assigned for a portfolio of North American events
Develop and execute comprehensive, multi-channel marketing strategies spanning CRM/email, paid media, social, content, experiential, grassroots, and partnerships
Build and maintain an in-depth understanding of athlete behavior, regional market dynamics, and category trends to inform targeting and messaging
Deliver compelling, on-brand content that drives acquisition, engagement, and retention across the athlete journey
Ensure brand consistency and quality across all marketing touchpoints
Partner closely with CRM and Digital teams to plan and execute segmentation, lifecycle, and automation strategies that improve conversion and lifetime value
Analyze registration data, funnel performance, and campaign KPIs to identify risks, opportunities, and optimization levers
Forecast registration performance and proactively adjust tactics to close gaps against targets
Build strong in-market relationships with clubs, coaches, retailers, partners, and community stakeholders to drive grassroots growth
Collaborate with Communications and Global Marketing teams to support media strategies, storytelling, and PR execution
Own and manage assigned event marketing budgets, ensuring efficient spend and strong ROI
Present marketing performance, insights, and plans to senior stakeholders in weekly, monthly, and quarterly forums
Stay current on event marketing, CRM, digital, AI-enabled marketing tools, and endurance sport industry trends

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field
3+ years of progressive marketing experience, preferably within sports, live events, ticketing, or premium direct-to-consumer brands
Proven success by owning end-to-end marketing campaigns with clear commercial outcomes
Experience managing budgets, forecasts, and performance reporting
Strong strategic and analytical capability with the ability to translate data into insights and action
Hands-on experience across CRM/email marketing, paid media, social, content, and experiential marketing
High level of comfort working with marketing technology stacks (CRM platforms, analytics, paid media platforms)
Excellent written and verbal communication skills
Strong project management skills with the ability to manage multiple priorities in fast-paced environments
An understanding of endurance sports and communities is a plus.

Benefits

Comp & perks

Ability to travel 25%+
Willingness to work weekends and non-traditional hours

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

event marketingCRM marketingemail marketingpaid mediasocial media marketingcontent marketingexperiential marketingdata analysisbudget managementperformance reporting

Soft Skills

strategic thinkinganalytical capabilitycommunication skillsproject managementrelationship buildingcollaborationadaptabilityproblem-solvingcreativitytime management

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications