The Institute of Internal Auditors Inc.

Operations

• Own TheIIA.org and related web properties, ensuring they meet business goals, performance KPIs, and UX standards that reflect the IIA’s global stature.
• Lead UX design and conversion optimization initiatives; build and manage A/B and multivariate testing programs that continuously sharpen performance.
• Deliver insightful, actionable dashboards in collaboration with BI teams that optimize campaigns, lead capture, member engagement, and revenue performance.
• Serve as the product owner for the CMS, overseeing system functionality, the code repository, vendor relationships, customizations, integrations, documentation, and training.
• Directly supervise and develop a three-person web team, fostering a culture of high performance, innovation, accountability, and continuous learning.

Director, Web Experience – Operations

Program Manager

• Provide strategic leadership, governance, and oversight across a portfolio of related initiatives.
• Ensure initiatives operate as an integrated program - managing interdependencies, sequencing delivery, aligning stakeholders.
• Partner with executive leadership, business units, and technology teams to translate strategy into executable roadmaps.
• Establish governance structures, performance reporting, and prioritization frameworks to ensure initiatives deliver intended outcomes.
• Develop and manage program financials and track benefit realization and ROI.

Director

• Own strategy and execution across the full membership lifecycle: awareness → acquisition → onboarding → engagement → renewal → win-back.
• Develop segmentation-based marketing and personalized journeys for students, career professionals, global members, and organizational members.
• Design programs that increase retention, lifetime value, and cross-sell/upsell into products, certifications, events, and learning.
• Experience conducting market segmentation and positioning analyses to identify under-penetrated or high-potential segments.
• Proficiency in leveraging analytics and customer data platforms to map engagement behaviors and optimize touchpoints.
• Oversee editorial calendars, blogs, newsletters, research reports, podcasts, video, and social media.

Senior Director, Membership, Chapter & Group Engagement

Content Marketing Manager

• Own and manage third-party and partner content integration across OnDemand, digital products, certificates, and subscription offerings.
• Lead integration projects from intake through launch, coordinating timelines, dependencies, and deliverables across internal teams and external partners.
• Ensure accurate ingestion, configuration, and quality assurance of content within the LMS and related delivery platforms.
• Maintain governance standards for content quality, metadata accuracy, CPE designation, pricing, and learner experience.
• Serve as the operational lead for aligning third-party and partner content to the IIA competency framework.
• Partner with Instructional Design and Curriculum Development teams to ensure consistent learning objectives, assessments, and learner journeys across integrated content.
• Support development of curated learning paths, bundles, and subscription offerings by ensuring integrated content fits coherently within the broader curriculum architecture.
• Review third-party and partner agreements to extract and operationalize key requirements.

Director, Web Experience – Operations

Program Manager

Senior Director, Membership, Chapter & Group Engagement

Associate Manager, Content Integration