The Independents

Strategic Communications Director

The Independents

full-time

Posted on:

Location Type: Hybrid

Location: New York CityNew YorkUnited States

Visit company website

Explore more

AI Apply
Apply

Salary

💰 $110,000 - $120,000 per year

Job Level

Tech Stack

About the role

  • Develop communications architecture for clients — brand narratives, messaging hierarchies, positioning platforms, and creative communications frameworks
  • Build strategic communications playbooks and long-form planning documents that set the direction for how clients speak across all channels
  • Lead executive and founder voice development, including op-eds, Q&As, content, speeches, and media briefing narratives
  • Cross-team collaboration with our fashion, beauty, lifestyle and design departments to shape messaging and storytelling for key client projects
  • Participate in client meetings and calls, acting as a senior strategic counsel
  • Go beyond traditional media relations to identify where culture is moving and how to engage in ways that are unexpected, relevant, and effective
  • Stay ahead of shifts in media consumption, platform evolution, and audience behaviour in the luxury and fashion space
  • Recommend and develop strategies across new and emerging formats, including creator partnerships, editorial newsletters, podcasts, video-first platforms, and beyond
  • Bring unexpected angles and reference points that elevate client work above category norms
  • Ground all strategic recommendations in research and a deep knowledge of the cultural conversation
  • Be a central voice in how the agency structures its thinking for credentials, pitches, and strategic proposals
  • Own the quality of the agency’s written strategic output and ensure our point of view comes through with clarity and conviction

Requirements

  • 8+ years in communications, PR, brand strategy, or editorial — with a clear emphasis on strategic and written output
  • Demonstrable experience developing brand narratives, positioning documents, and messaging frameworks
  • Experience working with senior executives or public-facing leaders
  • Deep knowledge of the luxury and/or fashion media landscape
  • Strong new business instincts - comfortable leading or significantly contributing to pitches and strategic proposals
  • A genuine point of view on where media is heading and the ability to articulate it clearly
  • Intellectually curious, widely read, and able to bring cultural reference and research into client work
  • Restless with convention and excited by formats, platforms, and collaborators that sit outside the traditional PR model
  • Exceptional written communication skills - precise, considered, and adapted to audience
  • Creative and strategic thinker with strong presentation skills
  • Proven experience in a fast-paced environment with excellent prioritisation and time management
Benefits
  • Medical, Dental, and Vision plans
  • 401K Employer Match program
  • Commuter Benefits
  • Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
  • Company-wide closure last week of the year
  • 10 Federal Holidays Observed
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
communications architecturebrand narrativesmessaging frameworksstrategic communications playbooksexecutive voice developmentcontent creationmedia briefing narrativesstrategic proposalsresearchcultural conversation
Soft Skills
cross-team collaborationstrategic counselnew business instinctsintellectual curiositywritten communicationcreative thinkingstrategic thinkingpresentation skillsprioritisationtime management