Associate Vice President – Digital Engagement

The Humane League

Associate Vice President of Digital Engagement leading global digital engagement strategy for The Humane League. Overseeing strategies across multiple digital channels to transform supporter engagement.

Posted 5/19/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $135,498 - $165,098 per yearWebsite

About the role

Key responsibilities & impact

The Associate Vice President of Digital Engagement leads THL’s global digital engagement strategy across all THL-owned digital channels including email, SMS, social media, and online advertising.
Reporting to the Senior Vice President of Engagement, this role oversees a multidisciplinary team responsible for growing and activating THL’s global supporter base.
You will work cross-organizationally with Engagement, Development, and Programs to influence campaign design and fundraising initiatives.
This role focuses on digital campaign mobilization and supporter engagement systems, creating a cohesive strategy that expands THL’s reach and deepens engagement.
You will lead and manage a high-performing team, fostering bold creativity and new ideas while making data-informed decisions.
The successful candidate must reside in and be authorized to work in the United States, with occasional travel required.

Requirements

What you’ll need

8+ years of advanced experience in digital marketing, digital engagement, or communications, including senior-level leadership experience overseeing multi-channel campaigns and teams.
Demonstrated success developing and executing cross-channel digital engagement strategies across social media, email, and paid media platforms.
Experience leading digital campaigns that drive measurable action (e.g., advocacy, lobbying, fundraising, or social enterprise), with clear impact on engagement and growth.
Strong understanding of digital channels, specifically cross-channel strategies, journeys, and segmentation approaches.
Working familiarity with CRM systems (e.g., EveryAction, Mailchimp), advertising platforms (e.g., Meta Ads Manager, Google Ads), and analytics tools (e.g., Google Analytics, Data Studio).
Strong demonstrated ability to lead and develop creative, high-performing multidisciplinary teams towards shared goals in a fast-paced environment.
Executive-level coaching and management skills, with the ability to empower teams to take ownership, innovate, and improve performance through collaboration and professional growth.
Extensive understanding of key digital performance metrics (CPC, CPA, ROAS, CTR, engagement rate) and the ability to translate data insights into actionable improvements and clear strategy.
Executive-level ability to connect digital activities to organizational impact and long-term strategy, with a solutions-oriented mindset and strong decision-making skills in dynamic, fast-paced environments.
Advanced ability to work cross-functionally and influence stakeholders across multiple teams and priorities.
Exceptional written and verbal communication skills, with the ability to guide strategy, provide clear direction, and shape messaging approaches.
Strong understanding of how to shape compelling narratives that resonate with diverse global audiences and motivate them to take meaningful action.
Ability to balance bold, high-impact tactics with long-term relationship building and trust.
Experience working across international markets and cultures, with an understanding of how to tailor content and campaigns for diverse audiences.

Benefits

Comp & perks

Employees enjoy full medical coverage
optional dental and vision packages
paid sick leave
a 401(k) retirement plan with matching
pet care & Rx discount plans
working from home
up to 16 weeks of paid parental leave for eligible employees
wellness benefits
paid holidays
flexible vacation time
professional development
a supportive environment at The Humane League!

ATS Keywords

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Hard Skills & Tools

digital marketingdigital engagementcross-channel strategiescampaign mobilizationdigital performance metricsdata-informed decision makingadvocacyfundraisingsegmentation approachescreative team leadership

Soft Skills

executive-level coachingteam empowermentcollaborationprofessional growthcommunication skillsnarrative shapingrelationship buildinginfluencing stakeholdersfast-paced environment adaptabilitybold creativity