Senior Product Manager, Stablecoins and Payments
Coinbase
Web3
Account Executive
The Hoffman Agency
full-time
Posted on:
Location Type: Hybrid
Location: Hong Kong • 🇭🇰 Hong Kong
Visit company websiteJob Level
Junior
Tech Stack
Web3
About the role
- Provide strategic integrated marketing communications planning across paid, owned and earned channels
- Propose media relations strategy, pitch angles, organize media briefings and manage media events
- Create and review content (press releases, Q&A documents, bylines) and develop key messages in English and Chinese
- Oversee market intelligence, reporting and performance tracking; provide summaries and analysis for clients
- Serve as point person for clients, provide counsel and manage expectations for program execution
- Oversee day-to-day account activities, track account budget and resourcing, and coordinate with senior leaders
- Contribute to RFPs and pitch decks and participate in new business presentations
- Mentor and train junior staff; provide constructive feedback to develop soft and hard skills
Requirements
- Bachelor’s degree in Business, PR/Advertising, Marketing/Integrated Communications, Journalism, Linguistics or other relevant degrees
- Minimum of 1-2 years of relevant experience (agency experience preferred)
- Some experience in media relations, client servicing and project management
- Interested in working with financial firms, fintech, digital assets and web3
- Superior writing and verbal communication skills in both English and Chinese
- Passion for digital and social media communications
- Entrepreneurial and curious mindset
- Sense of humor, open-minded and appetite for cross-team, cross-market collaboration
Benefits
- Hybrid work arrangement (Hong Kong hybrid)
- Opportunity to work with industry-leading tech brands
- Inclusive and diverse workplace; equal opportunity employer
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
strategic marketing communicationsmedia relationscontent creationperformance trackingaccount managementRFPspitch decksproject managementbilingual communicationmarket intelligence
Soft skills
client servicingmentoringtrainingconstructive feedbackcollaborationentrepreneurial mindsetcuriositysense of humoropen-mindednesscommunication
Certifications
Bachelor’s degree in BusinessBachelor’s degree in PR/AdvertisingBachelor’s degree in Marketing/Integrated CommunicationsBachelor’s degree in JournalismBachelor’s degree in Linguistics
