The Hoffman Agency

Senior Digital Account Executive

The Hoffman Agency

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £30,000 - £36,000 per year

Job Level

Senior

About the role

  • Develop, execute, and optimize paid social media, search, display, and digital marketing campaigns across platforms like Google Ads, LinkedIn, Instagram, and channel media.
  • Analyse and interpret campaign performance, using data-driven insights to make real-time optimizations and recommendations for continuous improvement.
  • Manage budgets effectively, ensuring optimal allocation of resources across channels to meet client KPIs.
  • Work with internal creative teams to develop high-impact ads that resonate with target audiences.
  • Serve as the main point of contact for clients, ensuring consistent and clear communication regarding campaign performance, timelines, and deliverables.
  • Develop client relationships through regular updates, strategy sessions, and performance discussions.
  • Participate in client meetings to present digital strategies and reports.
  • Track, analyze, and report on campaign performance, delivering insights and recommendations for future improvements.
  • Provide monthly performance reports, including return on ad spend (ROAS), cost per acquisition (CPA), and other key metrics.
  • Stay updated on digital marketing trends and emerging channels to recommend new strategies and platforms for clients.
  • Develop comprehensive paid media strategies tailored to client objectives and target audiences.
  • Identify opportunities for campaign expansion and new client service.

Requirements

  • Proven experience (3+ years) in managing paid digital marketing campaigns across social media, search, affiliate, and display
  • Strong account management skills with experience working directly with clients
  • Proficient in using platforms like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and programmatic display platforms.
  • Demonstrated ability to analyse data and translate insights into actionable strategies
  • Experience managing multiple accounts or campaigns
  • Strong understanding of paid media metrics, KPIs, and performance
  • Excellent communication skills, both written and verbal
  • Ability to manage budgets and ensure that spend is allocated effectively
  • Familiarity with marketing analytics tools such as Google Analytics.
  • Desired experience in B2B sectors such as technology, financial services, telecoms, or similar
  • Familiarity with SEO principles and their integration with paid media
  • Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing qualifications.
  • Experience working within an agency
  • Ability to manage junior team members or interns.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid digital marketingcampaign managementdata analysisperformance optimizationbudget managementpaid media metricsSEO principlesclient relationship managementstrategy developmentreporting
Soft Skills
account managementcommunicationteam managementclient engagementstrategic thinkingproblem-solvingcollaborationadaptabilitypresentation skillsinterpersonal skills
Certifications
Google Ads certificationFacebook Blueprint certificationdigital marketing qualifications