Territory Sales Lead – Denver District

The Hershey Company

Territory Sales Lead ensuring store level sales execution for Hershey in the Denver District. Building relationships with retailers, driving sales, and maximizing merchandising effectiveness.

Posted 7/2/2026full-timeDenver • Colorado • 🇺🇸 United StatesSenior💰 $54,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong consultative sales techniques and the ability to build and maintain relationships with Key Decision Makers to drive sales and execute promotional strategies. Proficient in analyzing market data and leveraging technology to maximize merchandising effectiveness and achieve sales objectives.

Highest-signal resume keywords

Consultative Sales TechniquesRelationship BuildingMarket Data AnalysisPromotional Strategy ExecutionMicrosoft Office Proficiency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales ExperienceMerchandising StrategiesData AnalysisPromotional PlanningRetail ExecutionManual DexterityDriving Sales CallsLifting 10-60 lbsClimbing LaddersUsing Handheld Electric Trucks

Soft Skills

FlexibilityAdaptabilityNegotiationInfluencing SkillsCommunication

Tools & Technologies

TabletWireless TechnologyMicrosoft OfficeWireless Internet

Certifications & Qualifications

Valid US State Issued Driver’s License

Industry Keywords

Retail SalesPromotional PlansCustomer Relationship ManagementSales ObjectivesTerritory Management

About the role

Key responsibilities & impact

Ensure flawless execution of store level sales and promotion plans with customer retailers in assigned territory.
Master retail execution plans by driving incremental sales, implementing, and maintaining best-in-class promotional and merchandising strategies, and ensuring 100% distribution on authorized Hershey items across all classes of trade.
Build and maintain consultative business relationships with customer Key Decision Makers (KDMs) at all levels.
Partner and collaborate with KDMs to develop and execute action plans to increase sales.
Cultivate a network of influential contacts at all levels of customers to achieve sales objectives.
Leverage strategic relationships with KDMs to influence and negotiate customers’ assistance in the merchandising of Hershey products.
Obtain and analyze relevant store, product, and market data and leverage trends and analytics to build the business.
Engage in forward selling via consultative sales techniques using provided data sources, technology, processes and procedures.
Maximize sales and display opportunities by conducting store walk-throughs and gaining commitment by KDMs on successful outcomes.
Achieve all merchandising objectives executing customer specific promotional plans to the sales floor using forward selling.
Complete and submit reports of daily and weekly activities, expenses, competitive activity, account changes, promotions and all administrative functions within assigned territory.

Requirements

What you’ll need

GED or HS Diploma
2-year Associate/Community College degree required OR 3 years of previous sales experience.
Bachelor's degree strongly preferred.
Must have a valid US state issued driver’s license
Must reside or be willing to commute within territory boundaries
Must be able to drive to make multiple sales calls on a daily basis
Must be able to lift 10-60 lbs. on a regular basis with or without reasonable accommodations
Must be able to bend, kneel, stoop down and demonstrate manual dexterity on a frequent basis with or without reasonable accommodations
Occasionally climb ladders
Occasionally use equipment such as crushing balers, handheld electric trucks
Must be able to use tablet and other wireless technology; some roles will require an intermediate level of computer skills with the Microsoft Office products
Must have daily access to wireless internet
Must have flexibility and adaptability to changes in territory coverage
Occasional weekend work may be required during peak seasons and select territories may require occasional overnight stays.

Benefits

Comp & perks

Health care
Vision
Dental
Retirement
Vacation
Sick leave