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The Hershey Company

Director, Tentpole & Sports Marketing

The Hershey Company

Marketing leader for sports, cultural, and tentpole moments. Owns strategy, activation, and execution for brand growth at The Hershey Company.

Posted 4/25/2026full-timeHershey • Pennsylvania • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact
  • Own major sports, cultural, and tentpole moments
  • Lead end to end strategy for marquee occasions
  • Build fully integrated sports occasion platforms
  • Collaborate with Sales, R&D, agencies, and cross functional partners

Requirements

What you’ll need
  • Bachelor’s Degree required
  • MBA or equivalent marketplace experience preferred
  • 10+ years’ experience in Marketing, Strategy and/or General Management

Benefits

Comp & perks
  • Monthly travel to Hershey headquarters for collaboration
  • Various locations involvement

ATS Keywords

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Soft Skills
leadershipcollaborationstrategic thinkingcross-functional teamwork
Certifications
Bachelor’s DegreeMBA